Digital Marketing Manager | Scrabble

Posted on December 2, 2025

Job Description

Digital Performance & Revenue Accountability <ul> <li style="margin-top:16px">Own digital channel P&L with direct accountability for revenue targets, customer acquisition cost (CAC), and return on ad spend (ROAS)</li> <li>Build and manage digital budget allocation across paid search, display, social, video, and emerging channels with ROI discipline</li> <li>Establish pricing strategies, promotional calendars, and dynamic offers tied to demand forecasting and inventory optimization</li> <li>Create predictive models connecting digital activity to booking velocity and revenue realization</li> <li>Conduct weekly performance reviews; implement rapid optimization cycles with bias toward velocity</li> <li style="margin-bottom:16px">Report monthly P&L contributions with scenario modeling and forecasting updates</li> </ul> Leasing Transaction Optimization <ul> <li style="margin-top:16px">Design conversion funnels specifically optimized for leasing transactions (desk memberships, meeting rooms, day passes, long-term contracts)</li> <li>Develop landing page and checkout experience variants with continuous A/B testing; target 3-5% monthly improvement in conversion rates</li> <li>Build retargeting campaigns that re-engage abandoned shoppers and convert intent into bookings</li> <li>Implement progressive profiling and intent-based segmentation to personalize leasing offers</li> <li>Create urgency mechanisms (limited availability, time-bound offers, social proof) that drive booking velocity</li> <li style="margin-bottom:16px">Coordinate with sales teams on lead scoring, warm handoff protocols, and sales-marketing alignment metrics</li> </ul> Flexboard Acquisition & Onboarding <ul> <li style="margin-top:16px">Develop targeted acquisition campaigns for flexboard (day pass, hourly workspace) segment with specific messaging, channels, and offers</li> <li>Build conversion funnels optimized for low-friction, impulse-friendly checkout (guest checkout, payment flexibility, instant access)</li> <li>Create onboarding sequences that drive first-time usage and repeat booking behavior</li> <li>Implement behavioral triggers (post-signup, first-time user, inactive) for automated re-engagement campaigns</li> <li>Track and optimize key metrics: first booking time-to-completion, booking confirmation rate, first-booking-to-repeat-booking conversion</li> <li style="margin-bottom:16px">Develop predictive models identifying flexboard users likely to upgrade to memberships</li> </ul> Retention & Lifetime Value Expansion <ul> <li style="margin-top:16px">Build retention marketing programs targeting at-risk member segments using churn prediction models</li> <li>Design win-back campaigns for lapsed members with targeted offers and reactivation messaging</li> <li>Create upsell and cross-sell campaigns promoting premium memberships, meeting room packages, and add-on services</li> <li>Develop member engagement loops (weekly tips, utilization insights, community highlights) that drive retention</li> <li>Implement loyalty programs and referral mechanics that incentivize advocacy and reduce churn</li> <li style="margin-bottom:16px">Track retention cohort analysis; establish targets for retention rates by membership tier and acquisition channel</li> </ul> Paid Digital Channel Strategy <ul> <li style="margin-top:16px">Develop channel-specific strategies for Google Ads (search, display, shopping), Meta (Facebook, Instagram), LinkedIn, TikTok, and YouTube</li> <li>Execute performance marketing campaigns with discipline on CPA (cost per acquisition) targets and ROAS benchmarks</li> <li>Build audience targeting strategies leveraging first-party data, lookalike modeling, and behavioral signals</li> <li>Implement conversion tracking and attribution infrastructure across all paid channels</li> <li>Establish dynamic bidding strategies; optimize campaign structure for machine learning algorithms</li> <li style="margin-bottom:16px">Conduct monthly channel performance analysis; reallocate budget to highest-performing channels</li> </ul> Organic & Content-Driven Acquisition <ul> <li style="margin-top:16px">Develop SEO strategy targeting high-intent keywords for leasing, memberships, and workspace solutions</li> <li>Optimize website architecture, on-page SEO, and technical SEO for search visibility and user experience</li> <li>Build content calendar aligned with purchase journey (awareness, consideration, decision) and member needs</li> <li>Create case studies, comparison content, and ROI calculators that drive consideration and conversion</li> <li>Develop local SEO strategy targeting metro areas and neighborhood-level search intent</li> <li style="margin-bottom:16px">Partner with brand team on organic social strategy that drives website traffic and conversions</li> </ul> Analytics, Attribution & Optimization <ul> <li style="margin-top:16px">Implement comprehensive analytics infrastructure connecting digital touchpoints to bookings, revenue, and retention outcomes</li> <li>Build attribution models (first-click, last-click, multi-touch) that accurately assign revenue to marketing activities</li> <li>Create dashboards providing real-time visibility into funnel performance, CAC by channel, and LTV by cohort</li> <li>Establish experimentation framework with power analysis; run 10-15 A/B tests monthly across critical conversion points</li> <li>Use predictive analytics and machine learning for audience segmentation, churn prediction, and LTV forecasting</li> <li style="margin-bottom:16px">Conduct cohort analysis to understand booking patterns, repeat usage rates, and upgrade propensity by acquisition channel</li> </ul> AI-Powered Growth Systems <ul> <li style="margin-top:16px">Deploy generative AI for dynamic creative optimization, copy testing, and personalized landing page variations</li> <li>Implement machine learning models for predictive bidding, audience targeting refinement, and budget allocation</li> <li>Use AI-powered analytics for anomaly detection, opportunity identification, and performance forecasting</li> <li>Build chatbot and conversational AI systems for real-time booking assistance and member support</li> <li>Leverage customer data platform (CDP) for unified customer profiles enabling sophisticated personalization</li> <li style="margin-bottom:16px">Establish AI-driven experimentation that runs autonomous testing and implements winning variations</li> </ul> Marketing Technology & Operations <ul> <li style="margin-top:16px">Own marketing technology stack: analytics platforms, marketing automation, CRM, paid advertising platforms, CDP</li> <li>Establish data governance, tracking implementation standards, and UTM tracking protocols</li> <li>Build dashboards and reporting automations that reduce manual reporting overhead</li> <li>Create campaign playbooks and SOP documentation for scalable, repeatable execution</li> <li>Manage marketing operations budget and vendor relationships</li> <li style="margin-bottom:16px">Develop forecasting models and capacity planning for seasonal demand fluctuations</li> </ul>

Job Description