Creative Director

Company Overview

Company details not provided.

Job Summary

We are looking for a Creative Director to own creative strategy and performance across paid advertising and brand communication. This role aims to analyze creative performance, build frameworks for high-converting videos, identify new customer personas and winning angles, and improve the creative win rate month-on-month. The Creative Director will collaborate closely with the Creative Lead, who will manage execution, production, timelines, and day-to-day creative operations.

Responsibilities

• Own creative strategy across performance marketing and key brand communication.
• Analyze creative performance and identify patterns across winning and losing creatives.
• Build frameworks for creating high-converting video ads.
• Improve and maintain creative win rate month-on-month.
• Identify new customer personas, use cases, consumer problems, and motivations.
• Discover and test new winning angles, hooks, propositions, and formats.
• Build a structured creative testing framework across personas, angles, hooks, creators, and formats.
• Translate performance learnings into clear creative briefs for the execution team.
• Identify creative fatigue and develop new concepts before existing winners decline.
• Maintain a repository of creative learnings, winning concepts, personas, and angles.
• Work closely with Performance Marketing to connect creative performance with Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion, and scalability.
• Review concepts, scripts, and creatives to maintain both performance and brand quality.

Qualifications

• 5 – 8+ years of experience in performance creative, creative strategy, advertising, or consumer brands.
• Strong analytical ability and experience using creative performance data to make decisions.
• Strong understanding of performance marketing and metrics such as CAC, ROAS, Click-Through Rate (CTR), conversion rate, and creative win rate.
• Experience developing creative testing frameworks and identifying winning advertising concepts.
• Strong understanding of consumer psychology, personas, messaging, hooks, and direct-response advertising.
• Ability to combine creative judgment with structured experimentation and data.
• Experience in Direct-to-Consumer (D2C), Fast-Moving Consumer Goods (FMCG), consumer health, nutrition, beauty, or other consumer categories is preferred.

Preferred Skills

• No additional skills specified.

Experience

• A minimum of 5 years of relevant experience is required.

Environment

Typical work setting details not provided.

Salary

Salary information not provided.

Growth Opportunities

Career advancement opportunities have not been specified.

Benefits

Benefits offered are not specified.