Sales Development Representative (SDR)

Job Summary

The Sales Development Representative (SDR) will focus on lead generation and outreach activities within the Indian market. This role is critical in identifying and qualifying potential clients to support the sales team’s efforts in closing deals. The SDR will work closely with the Head of Sales and collaborate with Account Executives who manage lead progression and deal closures.

Responsibilities

• Generate leads through targeted outreach strategies.
• Conduct cold calling to engage potential clients.
• Execute email marketing campaigns and personalized outreach.
• Qualify leads to ensure they meet the sales team’s criteria.
• Collaborate with Account Executives to transition qualified leads for closure.

Qualifications

• Proven experience in B2B Software as a Service (SaaS) sales development.
• Background in EdTech with recent transition into SaaS is acceptable.
• Experience working with both product-based and service-based SaaS companies.
• Prior experience working in the US market and currently operating in the Indian market is preferred.
• Bachelor’s degree or equivalent educational qualification.

Preferred Skills

• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in CRM and sales outreach tools.
• Familiarity with the Indian SaaS market dynamics.

Experience

• 2 to 5 years of relevant experience in sales development roles within the SaaS industry.

Environment

• Work location is a co-working space on Church Street, India.
• Hybrid work arrangement: 4 days in-office and 1 day remote work per week.
• Work-from-home day is Wednesday.

Team Structure

• Reports directly to the Head of Sales.
• Part of a team of 6–7 SDRs within a total sales team of approximately 10–12 members.
• Account Executives handle lead progression and deal closures based on SDR-generated leads.