Execute and optimize paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, Amazon Ads, and other performance channels. ● Manage daily budgets, bids, and pacing to ensure campaigns meet CAC, ROAS, and ROI goals. ● Assist in building and monitoring campaign structures, ad sets, and creative variations for A/B testing. ● Collaborate with the creative and content teams to develop ad copies, visuals, and video assets that resonate with target audiences. ● Track and report key performance metrics — impressions, CTR, conversions, CAC, and ROAS. ● Analyze campaign data to derive insights and recommend optimizations. ● Stay updated on platform algorithm changes, emerging ad formats, and new growth opportunities. ● Work with external agencies or internal teams to align on performance goals and timelines.