Key Responsibilities:

• Develop and implement brand strategies that enhance Palette’s visibility and market presence.
• Conduct market research and competitive analysis to identify opportunities for brand differentiation and growth.
• Create and manage high-energy content and campaigns that align with our brand ethos and resonate with our target audience.
• Collaborate with creative teams to develop compelling content and advertisements that align with brand guidelines.
• Optimize the brand's digital marketing efforts through SEO, SEM, and data-driven insights.
• Manage campaign budgets and track performance metrics to ensure ROI and optimize strategies.