Job Title: Social Media Manager  <br /> Company: CHOSEN®️  <br /> Location: Chennai<br /> Experience: 2-4 years  <br /> Reporting To: Brand Manager  <br />  <br /> ---<br />  <br /> About CHOSEN®️   <br /> Founded by Dr. Renita Rajan, a cosmetic dermatologist with nearly two decades of experience, CHOSEN®️ is a science-backed skincare and haircare brand rooted in clinical expertise and proven results. With over 40,000 clients served through its laser dermatology clinic, CHOSEN®️ bridges dermatological science with conscious beauty.<br />  <br /> Recognized by ELLE and GlobalSpa for safe, effective, and sustainable formulations, CHOSEN®️ stands for transparency, trust, and results-driven skincare.<br />  <br /> ---<br />  <br /> Role Overview  <br /> We are seeking a strategic, detail-oriented Social Media Manager to own and scale CHOSEN®️’s digital presence. This role will lead social media strategy, content planning, community building, platform-specific campaigns, and influencer collaborations while ensuring all communication aligns with our science-first, dermatologist-led brand ethos.<br />  <br /> ---<br />  <br /> Key Responsibilities   <br />  <br /> Social Media Strategy & Planning  <br />

• Own and execute CHOSEN®️’s end-to-end social media strategy aligned with brand and business goals  <br />
• Build and manage monthly and quarterly content calendars across platforms (Instagram, YouTube, LinkedIn, X, etc.)  <br />
• Translate dermatological science into engaging, consumer-friendly content  <br />  <br /> Content & Campaign Execution  <br />
• Collaborate with content, design, medical, and brand teams to produce high-quality, accurate content  <br />
• Plan and execute platform-specific campaigns including product launches, educational series, and brand moments  <br />
• Maintain consistent brand voice, visual identity, and messaging across all platforms  <br />  <br /> Community Management  <br />
• Actively manage comments, DMs, and community interactions with empathy and accuracy  <br />
• Build trust-driven conversations around skin and hair concerns  <br />
• Monitor brand sentiment and manage escalations in coordination with internal teams  <br />  <br /> Influencer & Creator Management  <br />
• Identify, onboard, and manage dermatologists, creators, and skincare influencers aligned with CHOSEN®️’s values  <br />
• Manage influencer briefs, deliverables, timelines, and commercials  <br />
• Ensure content is compliant, science-backed, and brand-appropriate  <br />
• Track influencer performance and ROI  <br />  <br /> Analytics & Optimization  <br />
• Track and analyze performance metrics including reach, engagement, growth, and conversions  <br />
• Share insights, reports, and recommendations with the Brand Manager  <br />
• Continuously optimize content based on performance and audience behavior  <br />  <br /> Cross-Functional Collaboration  <br />
• Work closely with Brand, Medical, Performance Marketing, PR, and Product teams  <br />
• Support integrated marketing campaigns and offline initiatives when required  <br />  <br /> ---<br />  <br /> Requirements  <br />
• 3–6 years of experience managing social media for consumer brands  <br />
• Strong understanding of social platforms, algorithms, trends, and content formats  <br />
• Proven experience in influencer and creator management  <br />
• Ability to simplify scientific or technical information into engaging content  <br />
• Strong communication, copy sensibility, and attention to detail  <br />
• Data-driven mindset with experience using social analytics tools  <br />  <br /> ---<br />  <br /> Preferred Experience  <br />
• Experience in skincare, beauty, wellness, or dermatology-led brands  <br />
• Familiarity with regulatory and compliance considerations in beauty/skin content  <br />
• Agency + brand-side experience is a plus