Key Responsibilities :
Generate revenue from offline Modern Trade (MT) stores such as Nature's Basket, Reliance, Star Bazaar, Dorabjee's etc.
Devise a strategy unique to national and regional level MT retails stores 
Develop a team under them responsible for different accounts and activities
Develop relationships with the customers
Finalize and execute JBP (Joint Business Plans) on an annual basis with each store
Get timely POs and ensure quantities are in line with targets
Ensure expiry and return is capped or within the company's targeted limit
Ensure visibility of the brand and the product
Design and run marketing campaigns in these stores and report its ROI with analytics
Ensure timely payments