Responsibilities:

1. Design Leadership:
   • Provide strategic leadership and direction to the design team, ensuring the delivery of high-quality, visually appealing, and on-brand design solutions.
   • Foster a culture of creativity, collaboration, and continuous improvement within the design team.
2. Brand Identity:
   • Develop and execute the overall brand strategy to enhance brand equity and ensure a consistent brand experience across all touchpoints.
   • Collaborate with cross-functional teams to align design efforts with business objectives and marketing initiatives.
3. Creative Direction:
   • Lead the creative direction for all marketing materials, campaigns, and initiatives, ensuring alignment with brand guidelines and messaging.
   • Work closely with internal and external stakeholders to understand project requirements and deliver innovative design solutions.
4. User Experience (UX) and User Interface (UI) Design:
   • Oversee the development of user-centered design processes to enhance the overall user experience across digital and physical touchpoints.
   • Collaborate with R&D teams to integrate design thinking(Right logo, brand identity etc) into the footwear development lifecycle.
5. Team Management:
   • Mentor, and develop a high-performing design team.
   • Manage and prioritize projects, allocate resources effectively, and ensure timely delivery of design assets.

Qualifications:

• Proven experience as a Design or Creative Director, preferably in a marketing or branding role.
• Strong fashion first approach
• Strong portfolio showcasing a diverse range of design projects and successful brand initiatives.
• In-depth knowledge of design principles, brand development, and industry trends.
• Excellent leadership and communication skills, with the ability to inspire and guide a creative team.
• Proficient in design software and tools.
• Bachelor's degree in Design, Marketing, or a related field; Master's degree is a plus.
• Candidates from institutes like MICA and NID etc. will be preferred or considered