Performance Marketing Manager | Scrabble

Posted on November 12, 2023

Job Description

About BondbloX BondbloX simplifies bond investing by allowing investors to track & trade bonds electronically – just like stocks. Founded in 2016, We are a team of debt capital market bankers and technologists, spread across Singapore, India & Mexico, working to realise one vision: Provide easy access to bonds for all investors. The BondbloX Bond Exchange is the world’s first fractional bond exchange, regulated as a Recognised Market Operator by the Monetary Authority of Singapore. Our institutional investors include Citi and MassMutual Ventures and our global custodians are Citi & Northern Trust.   We are looking for a Performance Marketing Specialist who is keen to take up a challenging and rewarding role at an exciting fintech company. The ideal candidate is: • Passionate about marketing and technology • Has a proven track record of running strategic marketing campaigns with clear, measurable business outcomes • Has excellent English communication skills • Thrives on responsibility and ownership   Your Role: • Work with senior management to design marketing strategies • Preparing elaborate and detailed marketing plans • Execute the marketing plans across Digital, Social and Content • Take complete ownership of Ad budget and spends • Managing Google and LinkedIn Ad accounts with specialization in Search Ads and Lead Gen • Optimize campaigns and Ads regularly to improve performance • Ensure accurate tracking of key metrics including free trial registration, successful onboarding, etc. across Google Analytics, Hubspot and internal dashboards • Prepare reports for senior management on campaign performance and user flows across App and Web • Manage Social Media platforms • Work with the editorial team to drive SEO in content creation and content programming • Implement SEO best practices and off-page SEO best practices   What skill and experience are we looking for? We are looking for a performance marketing specialist with the following skills and experience: • 2 – 5+ years of experience as in digital marketing • Strong communication skills both verbal and written. Ability to clearly articulate complex ideas. • Proven SEM experience in handling PPC campaigns across search engines • Experience with A/B and multivariate experiments • Hands on experience on handling social media accounts • Experience with Hubspot Sales Professional and email marketing is a plus • Up-to-date knowledge of the latest trends and best practices in SEO and SEM • Should have a proven academic record and academic details should be mentioned in the resume • Working knowledge of HTML, CSS, and JavaScript development though not necessary is a plus • Video creation / editing skills is a plus

Job Description