<p>As the National Marketing Head for ALLEN&rsquo;s classroom programs, the individual will be responsible for developing and execute comprehensive marketing strategies to promote offline coaching programs offered by ALLEN. This role will&nbsp;lead a team of zonal marketing managers who will work closely&nbsp;with zonal sales heads in each region. Candidates with an overall experience of 15+ years and with backgrounds in FMCG are preferred.</p> <p>&nbsp;</p> <p><strong>The role will involve:</strong></p> <ul> <li>Identifying target demographics, understand local market trends, and assess competition.</li> <li>Create innovative marketing campaigns and promotional activities to increase brand awareness and attract potential students.</li> <li>Oversee the development of marketing collateral, including brochures, flyers, posters, and advertisements, ensuring alignment with brand guidelines.</li> <li>Collaborate with the admissions team to develop effective lead generation and conversion strategies.</li> <li>Manage advertising channels, including print, radio, outdoor, and other traditional media, to maximize reach and impact.</li> <li>Utilize digital marketing channels, such as social media, email marketing, and search engine optimization (SEO), to enhance online visibility and engagement.</li> </ul>