Creative Lead | Scrabble

Posted on May 25, 2025

Job Description

Role Overview

As the Creative Lead, you will be responsible for leading our in-house creative efforts — from concept to execution. You will manage a team of graphic designers and collaborate with the brand and sales teams to ensure all visual communications are consistent, engaging, and aligned with SEREKO’s brand identity.

Key Responsibilities

Lead the conceptualization and execution of brand design strategies, including packaging, visual identity, marketing campaigns, print collateral, and digital content.
Collaborate cross-functionally with the Brand, Sales, and Product teams to bring cohesive brand experiences across channels.
Manage and mentor a team of graphic designers and external creative partners/agencies to ensure timely and quality deliverables.
Develop and maintain brand guidelines and ensure consistency across all design outputs.
Oversee packaging development from ideation through vendor coordination, proofing, and production handoff.
Work with external agencies and printers to manage prepress, production, and quality control for print and packaging materials.
Ensure creative work reflects the latest design trends, market insights, and consumer preferences.
Present concepts and campaign ideas to internal stakeholders, taking feedback and refining deliverables accordingly.
Drive innovation and raise the bar for all creative and brand expressions at SEREKO.

Requirements

Minimum 5 years of experience in graphic design, branding, or creative direction.
At least 1–3 years of managerial experience leading design teams or creative departments.
Strong portfolio demonstrating expertise in branding, packaging, print design, and digital media.
Proficiency in design tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), with a strong understanding of prepress and print production.
Excellent communication and presentation skills — must be able to articulate and sell design concepts.
Experience working with agencies, printers, and packaging vendors.
A sharp eye for detail, high creative standards, and strong project management skills.
Bachelor's degree in Design, Visual Communications, Fine Arts, or related field (preferred).