Quick role details:

Role : Social Media Executive

Location : Powai, Mumbai

Work Setup : 5 Days - Work from Office

Links

hydro365 Website - https://www.hydro365.com/

hydro365 LinkedIn - https://www.linkedin.com/company/hydro365official/

Guild Capital Website - https://guild.capital/

Guild Capital LinkedIn - https://www.linkedin.com/company/guild-capital/

About Guild Capital

Guild Capital is launching Hydro, a new-age hydration brand in the electrolytes sachets category, co-created with Rohit Sharma.

Hydro is built for today’s always-on generation—whether it’s workouts, sports, travel, or daily energy—delivering convenient, effective hydration with a strong focus on performance, lifestyle, and culture.

About hydro365

hydRo365 is a wellness and hydration brand launched by cricketer Rohit Sharma. It is built for India and Indian lifestyles and is guided by decades of experience from Rohit as well as an expert scientific advisory board. Visit hydro365.com for more details.

Role Overview

We are looking for a Social Media Executive to support Hydro’s digital presence across platforms. This role will support the brand’s voice across platforms and assist in creating content that sits at the intersection of fitness, sports, wellness, and everyday lifestyle hydration.

Key Responsibilities

1. Social Media & Brand Support

- Support execution of the social media strategy for the brand

- Assist in building Hydro as a top-of-mind brand in the electrolytes category

- Support platform management across Instagram, YouTube, Twitter, etc. with a focus on short-form video

2. Content & Creative Execution

- Assist in content execution around:

o Hydration benefits & education (electrolytes, recovery, energy)

o Fitness & sports performance

o Everyday use cases (office, travel, hangovers, heat, etc.)

- Support execution of reels, challenges, POV content, and creator-led storytelling

- Ensure brand tone and communication remain consistent across platforms

3. Influencer & Creator Coordination

- Coordinate with fitness influencers, athletes, and lifestyle creators

- Support campaigns leveraging the association with Rohit Sharma

- Assist in managing creator collaborations and execution timelines

4. Campaign Execution

- Support social rollouts for launches and campaigns

- Coordinate with internal and external stakeholders for smooth execution

- Assist performance marketing and content teams for integrated campaigns

5. Community Management

- Monitor comments, DMs, and audience interactions

- Support engagement-building activities and community conversations

6. Analytics & Reporting

- Track engagement, reach, and content performance

- Identify high-performing content formats and trends

- Support optimization of content based on performance insights

Requirements

- 1–3 years of experience in social media or content execution roles

- Strong understanding of Instagram and short-form video content

- Good communication and coordination skills

- Ability to work in a fast-paced startup environment

- Understanding of fitness, wellness, and lifestyle trends is preferred

- Experience with D2C or consumer brands is preferred