SEO Specialist

Company Overview

DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across urban India. We are driven by a singular mission: to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers using integrated technology to monitor water quality daily. DrinkPrime is backed by Tier 1 VCs and prominent angels who believe in our vision, mission, and team. Be a part of history and join us to make safe drinking water accessible and affordable to every resident in India.

Job Summary

The SEO Specialist will be responsible for developing and implementing effective SEO strategies for DrinkPrime’s website. The role involves ensuring best practices across technical, on-page, and off-page SEO. The SEO Specialist will collaborate with the Content Strategy team to optimize long-format blog content and video content on YouTube.

Responsibilities

• Develop and implement effective SEO strategies for the website, blog, and YouTube.
• Identify and fix gaps in technical/on-page SEO, including core web vitals, headers, meta descriptions, meta tags, alt tags, and broken pages.
• Conduct monthly keyword research and website audits to identify high search impression keyword targets and long-tail keywords.
• Build on-page and off-page analysis checklists and collaborate with the Tech team to ensure compliance across all website pages.
• Collect data on branded and non-branded keyword impressions, CTRs, and average positions, and report on it.

Qualifications

• 3+ years of experience as an SEO Specialist in an agency or marketing team.
• Proficiency with web analytics tools (Google Analytics, Google Webmaster Tools), backlink tools (Ahrefs or Majestic), and crawling tools (Botify, Screaming Frog, DeepCrawl).
• Familiarity with CMS environments such as WordPress.
• Knowledge of HTML and website administration.
• Strong problem-solving skills.
• Efficient in agency management, coordination, and cross-functional collaboration.

Preferred Skills

• Experience managing large websites or e-commerce sites.

Experience

3+ years of relevant experience in SEO.

Environment

The role is based in Bengaluru, KA, and is a full-time position requiring collaboration with various teams to achieve the company’s SEO goals.

Growth Opportunities

Join a dynamic team with potential career advancement opportunities within DrinkPrime as the company continues to expand.

Benefits

• Work in a mission-driven company with a tech-first approach.
• Opportunity to make a significant impact on safe drinking water accessibility in India.