About Born Good (Be Better Personal Care Private Limited)
Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet
significant way. We are a rapidly growing startup that offers a range of USDA certified and plant-based home cleaners.
They are effective cleaners that are 100% safe and non-toxic. We are a funded startup and backed up RPSG Ventures.

 

About the Role
We are looking for a content creation manager with 3-4 years’ experience in content creation for performance
marketing ads. A good candidate will be able to strategize, conceptualize, create and analyze the performance of
content that will be created to drive traffic to our website to garner sales. The work involved includes (but it not limited
to) strategizing the kind of creatives needed and the core messaging, making a monthly calendar for the creatives,
working with internal teams and external agencies to get the creatives executed and analyze the performance of the
creatives.

 

Key Responsibilities
• Work with the performance marketing team to determine the demand for creatives and ensure there is not
shortage.
• Conceptualize and execute monthly performance marketing creatives (video’s, carousels, statics, emails,
whatsapp) with the objective being to drive traffic to the website and garner sales.
• Write detailed briefs for the creatives.
• Work with internal team members and external vendors to get the creatives executed.
• Analyze the performance of the creatives so as to continuously improve
• Stay on top of trends as well as learn from other brands creatives.

Skills we are looking for
Must Haves:
• Content creation experience of 3 to 4 years.
• Must have worked in a new age (D2C brand) for a minimum of 2 years.
• Ability to strategize and execute a monthly performance marketing creative calendar. This involves determining
the number of creatives, the nature of the same and the core message.
• Strong command over written and spoken English.
• Strong knowledge of social media platforms namely Instagram, YouTube, LinkedIn and Facebook.
• Ability to use excel to analyze metrics and identify learnings
• Advanced knowledge of MS Office and the Google suite of products.

 

Nice To Have:
• Customer centric approach
• Enthusiasm to learn

What’s in it for you
• An opportunity to work in a company inspired to create a better impact for the planet
• Experience a once-in-a-lifetime opportunity to part of a fast-growing company at an early stage
• An opportunity to work in a passionate team looking to bring change to a traditional market
• Steep learning curve
• A performance-based environment with no limits to career growth and personal development