Assistant Brand Manager (ABM) – Influencer Marketing

Job Summary

The Assistant Brand Manager – Influencer Marketing will drive influencer-led brand building and consumer engagement. This role involves developing influencer strategies, managing creator partnerships, executing campaigns, and ensuring influencer activities align with the brand's overall marketing objectives.

Responsibilities

• Develop and execute influencer marketing strategies aligned with brand objectives and campaign calendars.
• Identify, evaluate, and onboard relevant influencers and content creators across Instagram, YouTube, and other relevant platforms.
• Build and maintain strong relationships with influencers, talent managers, and influencer agencies.
• Plan and execute end-to-end influencer campaigns, including briefing, negotiation, content execution, and reporting.
• Collaborate with creative, social media, performance marketing, and brand teams to develop compelling influencer briefs and content directions.
• Ensure influencer content is on-brand, platform-appropriate, and delivered within timelines.
• Negotiate commercials, deliverables, and campaign terms with influencers and agencies.
• Track campaign performance using metrics such as reach, engagement, views, click-through rate (CTR), conversions, and return on investment (ROI).
• Analyze campaign data and provide actionable insights to improve future influencer campaigns.
• Maintain an updated database of influencers, commercials, performance metrics, and campaign history.
• Identify emerging creators, trends, formats, and platforms relevant to the target audience.
• Support the development of always-on creator programs, product seeding, and gifting initiatives.
• Coordinate product dispatches, content approvals, contracts, and payments with relevant internal teams.
• Monitor competitor influencer activity and identify opportunities for the brand.
• Ensure campaigns comply with brand guidelines and applicable influencer disclosure requirements.

Qualifications

• 2–5 years of experience in Influencer Marketing, Brand Marketing, Digital Marketing, or Social Media.
• Experience working with direct-to-consumer (D2C), consumer, beauty, lifestyle, fashion, or personal-care brands preferred.
• Strong understanding of the influencer/creator ecosystem and social media platforms.
• Good understanding of influencer campaign metrics and performance analysis.
• Strong communication, negotiation, and relationship-management skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Strong creative thinking with an understanding of what makes content engaging and shareable.
• Good commercial understanding and ability to work within campaign budgets.
• Proficiency in Excel/Google Sheets and presentation tools.

Preferred Skills

• Expertise in influencer marketing and creator management.
• Campaign management and brand marketing experience.
• Negotiation skills and agency management.
• Content strategy development.
• Performance tracking and relationship management.

Experience

• 4-6 years of relevant experience in marketing, specifically in influencer marketing or brand marketing roles.

Environment

• Location: Mumbai
• Employment Type: Full-time
• Department: Marketing / Brand