<p dir="ltr"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Position: Growth Manager</b></p> <h3 dir="ltr"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">About Porcellia</b></h3> <p dir="ltr">&nbsp;</p> <hr /> <h3 dir="ltr"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Role Overview</b></h3> <p dir="ltr"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">We are looking for a data-savvy, business-intuitive Growth Manager who thrives at the intersection of numbers, narrative, and intuition. You&rsquo;ll be responsible for driving performance across digital and offline channels, optimizing user journeys, improving retention, and fueling top-line growth.</b></p> <p dir="ltr">&nbsp;</p> <hr /> <h3 dir="ltr"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Key Responsibilities</b></h3> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Growth Strategy &amp; Execution:<br /> Build, manage, and optimize holistic growth strategies across performance marketing, retention, CRO, and creative experimentation.</b><br /> &nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Performance &amp; Retention:<br /> Manage paid marketing (Meta, Google) and retention channels to drive customer acquisition, LTV, and ROAS.</b><br /> &nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Conversion Rate Optimization (CRO):<br /> Identify friction points across the funnel using tools like Google Analytics and Shopify Analytics; own A/B testing and landing page optimization to increase conversion rates.</b><br /> &nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Creative &amp; Communication Strategy:<br /> Collaborate with design/content teams to ensure a strong creative feedback loop that&rsquo;s grounded in data and trends.</b><br /> &nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Data-Driven Decision Making:<br /> Analyze large sets of data across campaigns, website behavior, and retention patterns to derive actionable insights.</b><br /> &nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Offline &amp; Founder-Led Experience:<br /> Bring first-hand experience of working in an offline retail or hybrid business setup for at least a year, reporting directly to a founder.</b><br /> &nbsp;</p> </li> </ul> <p dir="ltr">&nbsp;</p> <hr /> <h3 dir="ltr"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Requirements</b></h3> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">3&ndash;6 years of overall experience in growth or marketing roles, preferably in D2C or consumer brands.</b><br /> &nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">At least 1 year of experience in an offline setup reporting directly to the founder.</b><br /> &nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Advanced proficiency in Excel, Shopify Analytics, and Google Analytics.</b><br /> &nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Hands-on experience running and optimizing Meta Ads and other paid performance channels.</b><br /> &nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Exposure to retention marketing &mdash; including CRM, email flows, and customer segmentation.</b><br /> &nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Strong grasp of creative strategy, and the ability to brief and iterate on creatives based on performance data.</b><br /> &nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">Excellent business acumen &mdash; able to balance intuition with analytics to make sound decisions.</b><br /> &nbsp;</p> </li> </ul> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1fa48f8d-7fff-26e4-dfe9-1e93b2a26458">A collaborative team that values curiosity, execution, and transparency</b><br /> &nbsp;</p> </li> </ul> <br /> &nbsp;