Social Media & Execution Lead

Company Overview

Reaviva Holistic Health is a premium, science-led wellness sanctuary offering integrated solutions across aesthetics, fitness, recovery, nutrition, and mental well-being. We are committed to delivering personalized care and an exceptional client experience in a sophisticated environment.

Job Summary

We are seeking a sharp, culturally fluent Social Media & Execution Lead to own and elevate Reaviva's editorial voice and content engine. In this role, you will lead scripting, ideation, content direction, and end-to-end execution across Instagram, LinkedIn, YouTube, and emerging platforms. You will position Reaviva as authoritative, aspirational, and unmistakably premium, while turning attention into trust and trust into clients. This is a senior content role inside a fast-growing startup environment, requiring strong editorial judgment, disciplined calendar management, and consistent craft delivered at pace.

Responsibilities

• Script and ideate high-performing reels, campaigns, and content series across formats.
• Build and own the monthly content calendar across organic and supporting paid content.
• Guide content direction, hooks, captions, and overall narrative across platforms.
• Position Reaviva and its clinical leadership as the authoritative voice in luxury holistic wellness.
• Coordinate shoots with clinical leadership, models, and external talent.
• Brief, collaborate with, and approve work from the design team, external editors, and content creators.
• Maintain a consistent luxury and premium visual and verbal identity across every post.
• Deliver against targets on engagement, saves, shares, reach, follower growth, and inbound message conversion.
• Review performance data weekly and direct content investment toward the highest-performing formats and themes.
• Support the sales team with conversion-led content, including testimonials, before-and-after stories, frequently asked questions, and clinician-led credibility content.
• Identify and resolve operational bottlenecks in content production; build process where it does not yet exist.
• Contribute across the broader content function wherever the business requires it.
• Deliver against monthly performance targets covering engagement rate, reach growth, follower growth, reel performance, inbound message to lead conversion, content-led lead volume, calendar adherence, and brand voice consistency.

Qualifications

• 3 to 6 years of social media or content experience with a demonstrated track record of growth and engagement.
• Strong portfolio of scripting and storytelling, supported by verifiable case studies and links.
• Refined premium aesthetic sensibility with a high bar for craft and consistency.
• Strong problem-solving instinct; works through ambiguity and builds process where it does not yet exist.
• Disciplined operator with strong calendar management, tight feedback loops, and consistent delivery against deadlines.
• Confident in directing shoots and making editorial decisions in real time.
• Trend-aware and culturally fluent across luxury, wellness, and lifestyle categories.
• Comfortable operating in a fast-paced startup environment and contributing beyond the strict edges of role scope.
• Understands what converts attention into trust, and trust into clients.

Preferred Skills

• Experience in beauty, wellness, luxury, fashion, lifestyle, or aesthetics is strongly encouraged.

Experience

• 3 to 6 years of relevant experience in social media or content creation.

Environment

• Location: Santacruz West, Linking Road, Mumbai.
• The role operates within a fast-paced startup environment focused on creative collaboration.

Salary

• Not specified.

Growth Opportunities

• Opportunity to grow within a fast-scaling wellness brand.
• Ownership of the editorial voice for a fast-growing premium wellness brand.

Benefits

• A creative environment that values both craft and performance in equal measure.
• Collaborative and dynamic work environment.