DGM / AGM – Woven Fabric Domestic Marketing (Apparel & Retail Brands)

Company Overview

Not specified

Job Summary

The DGM / AGM – Woven Fabric Domestic Marketing role focuses on driving domestic business growth by acquiring, managing, and expanding relationships with leading Indian apparel brands, retail chains, and fashion houses. This position plays a crucial role in ensuring consistent order flow, maintaining margin discipline, and fostering long-term strategic partnerships. The candidate will need strong commercial acumen, brand-side selling capability, and a deep understanding of fabric development, costing, and seasonal buying cycles.

Responsibilities

• Business Development & Key Account Management:

  • Acquire and grow domestic brand and retail accounts across mens/women/kidswear, casualwear, and value fashion.
  • Develop long-term relationships with brand heads, sourcing heads, fabric managers, and merchandisers.
  • Convert fabric developments into bulk orders with repeatability.
  • Ensure order continuity, wallet-share expansion, and category penetration within existing accounts.

• Fabric & Product Commercialization:

  • Collaborate closely with design, R&D, and sampling teams to develop fabrics aligned to brand DNA and price points.
  • Understand and sell various fabrics such as Dobby, Structure, Stretch, Blends, and Sustainable fabrics.
  • Translate technical feasibility into commercial proposals.

• Costing, Pricing & Margin Control:

  • Own price negotiation with brands, ensuring protection of company margin thresholds.
  • Coordinate with Production Planning and Control (PPC), production, and finance for accurate costing and avoidance of loss-making SKUs.
  • Strategically balance volume versus margin across accounts.

• Order Execution Coordination:

  • Serve as the single-point interface between customers and internal teams.
  • Ensure timely approvals, on-time production starts, and dispatch adherence.
  • Address escalations related to quality, delivery, or rejections in a solution-oriented manner.

• Market Intelligence & Strategy:

  • Track domestic fashion trends, competitor fabric offerings, and brand price positioning.
  • Provide market feedback to management for capacity planning and product direction.
  • Identify new growth segments such as value retail, fast fashion, and private labels.

• Team & Process Contribution:

  • Mentor junior marketing and merchandising team members (if applicable).
  • Support Customer Relationship Management (CRM) discipline, Management Information System (MIS) reporting, and forecasting.
  • Represent the company at trade fairs, buyer meets, and industry forums.

Qualifications

• Experience:

  • 10-15 years in domestic textile marketing.
  • Proven track record with Indian brands and large retailers.

• Skills & Competencies:

  • Strong negotiation and relationship-building skills.
  • Excellent understanding of fabric construction, GSM, yarn counts, and finishes.
  • Knowledge of cost drivers in textiles.
  • Commercially sharp, data-driven, and results-oriented.
  • Comfortable interacting with CXO and senior sourcing leaders.
  • Willing to travel extensively across India.

Preferred Skills

• Experience with dynamic, competitive domestic markets and multiple brand interfaces, specifically with groups such as Alok, Mandana, BRFL, NSL, or similar.

Experience

10-15 years in domestic textile marketing with a proven track record in dealing with Indian brands and large retailers.

Environment

The position is based at the Gurgaon headquarters with pan-India travel requirements. The work environment involves regular interactions with clients and internal teams, necessitating strong organizational and communication skills.

Salary

Not specified

Growth Opportunities

Not specified

Benefits

Not specified