Brand & Communications Lead

Company Overview

No specific details about the company have been provided.

Job Summary

The Brand & Communications Lead will play a crucial role in building one of India's most aspirational education brands from the ground up. The mission is to own the institution's brand strategy, positioning, storytelling, communications, content, PR, events, and creative execution to establish it as the destination of choice for India's top finance talent.

Responsibilities

• Develop and execute comprehensive brand strategy and positioning to enhance brand recognition and affinity.
• Craft compelling narratives that translate complex ideas into simple, memorable stories that resonate with the target audience.
• Lead brand communications across various platforms, including content, social media, PR, events, partnerships, and thought leadership.
• Manage multiple external agencies to deliver exceptional branding, creative, design, content, and PR outputs.
• Write clear briefs, provide actionable feedback, and ensure accountability for quality and timelines with agency partners.
• Maintain high standards for creative output, elevating work produced by external partners while ensuring cohesive brand messaging.

Qualifications

• Experience: 8-12 years in building or significantly scaling a consumer-facing brand with ownership of brand strategy and execution.
• Skills:
  • Proven ability to develop brand positioning and integrated brand campaigns.
  • Strong narrative crafting skills to simplify complex concepts into engaging stories.
  • Proficient in leading brand communications across various media and platforms.
  • Excellent written and verbal communication skills with a keen attention to detail.
  • Strong judgment in creative direction and execution.
• Education: A background in Marketing, Communications, or related fields is preferred.

Preferred Skills

• Familiarity with consumer internet, direct-to-consumer (D2C), education, fintech, media, or other high-growth consumer brands.
• Experience in launching new brands, products, or businesses from scratch.
• Background in founder branding, executive communications, or thought leadership.

Experience

A minimum of 8-12 years of relevant experience in brand building, communications, and marketing, preferably in high-growth environments.

Environment

The position is based in Mumbai, and the role may involve collaborating with a lean internal team while managing multiple external agencies effectively.

Salary

Estimated compensation ranges from ₹30–40 LPA.

Growth Opportunities

Potential career advancement opportunities may be available within the organization as it grows, particularly in brand and communications leadership.

Benefits

No specific benefits have been listed, but additional benefits could be discussed during the interview process.