Senior Manager - Growth/ Retention | Scrabble

Posted on May 12, 2025

Job Description

Job Description-Head- Growth Company Brief About OpenPlay Technology Pvt. Ltd. OpenPlay is a leading multi player skill-based gaming company in the real money gaming space and is part of the Nazara Group. Founded by Sreeram Reddy Vanga in 2011, the company has achieved a rare dual feat of consistent growth with robust profitability over the years. With a team of over 100 passionate and creative people, OpenPlay provides the perfect atmosphere for creativity and development for its people through a culture of empowerment, openness and collective ownership. The Indian gaming industry is poised to grow at a phenomenal growth rate of over 25% to be a $5B industry from $1.5B currently. RMG space is the biggest contributor to the gaming business with a contribution of over 40%. Our flagship brand of Classic Rummy is based on the traditional 13 card rummy and is redefining gaming experience for the Indian audience while being fully compliant with the word and spirit of the Indian legal requirements and responsible gaming. data driven player lifecycle management. The company with over 1million + players was recently acquired by Nazara Open play is aiming to be India’s largest vernacular social gaming platform on the back of product innovation and Technologies Ltd. in 2021. To know more about us, please log on to https://www.openplaytech.com/ About Nazara Technologies Pvt. Ltd. Nazara is a leading diversified gaming & sports media platform with presence in India, Africa and North America. It is the only listed gaming entity in the country and has a market capitalization of over USD 600M. Nazara has built the most diverse gaming ecosystem across interactive gaming, eSports, RMG, ad-tech and gamified early learning. It’s subsidiaries include Nodwin Gaming, Sportskeeda, Paperboat Apps Private Limited, Datawrkz, WildWorks among numerous others. Position: Head- Growth Description: The Head Growth is a senior leadership role that will report to the CEO. He /she shall be responsible for driving business growth by integrating efforts of cross functional teams to achieve organizational goals. This role would entail taking complete ownership of player lifecycle and experience. The person would have a team of 30+ members across CRM, Support, Risk and QA reporting in. It would require the person to build a data driven customer centric thinking across the organization and identify key opportunities at every stage of customer to scale the business at speed. Key Job Responsibilities: • Developing and executing growth strategy, including monthly, quarterly and annual goals, along with marketing, product and data teams to drive player acquisition, retention and contribution • Create customer segmentation and strong loyalty programs to increase gameplay and customer engagement • Support acquisition team to devise marketing campaign across different channels including Google, FB, affiliate etc to maximize across the funnel conversion rate and improve return on marketing spends • Work closely with product team to innovate product format and identify new game segments and customer categories based on market benchmarking • Continuously run data driven A/B experiments to identify opportunities across the player lifecycle • Conceptualize CRM initiatives including tournament & bonus optimization to reactive inactive players and maximize LTV • Deliver exceptional player experience through crafting customized journey, personalized communication & support and leveraging product excellence • Ensure robust and extensive governance framework including performance reporting, review and analysis • Improving user engagement through innovative product features with direct impact on LTVs. • Build a high performance team and mentor talent for the organizationLocation: Hyderabad Qualification: • Graduate (any specialization) from a top institute is a must • MBA (or equivalent qualification) from a tier-I institute is preferred Experience: • 5+ years of total experience in CRM/ Growth/ Marketing roles in a high growth digital environment • Overall experience should be under 10 years • Prior experience in Gaming industry is a plus • Past record of driving growth across customer retention or acquisition in a fast paced environment is a must • Expertise with CRM and marketing tools and in using advance data analytics / tools • Experience in managing a team and collaborating with cross functional teams Key capabilities and other requirements: • Customer lifecycle management • Strong analytical & problem solving skills • Implementation expertise • Business strategy Compensation: • The final compensation shall be based on candidate’s potential, experience & background • Ownership & bias for action • Stakeholder and Team management ability • Excellent communication skills & executive presence • Result orientation and agility Recommended source (Industries/competitor) : • Real Money Gaming ( A23, Rummy Culture, Rummy Circel,MPL, WINZO, etc.. ) • D2C industry