Account Manager - Performance Marketing | Scrabble
Job Description
Role: Account Manager ( Paid Marketing) Company Industry: Marketing and Advertising Experience: 5-10 years Education: Bachelor’s degree or equivalent JOB DESCRIPTION: As an Account Manager, you will be the senior-most account person dedicated to the long-term delivery of work on a group of accounts. You will be partnering with the Art/Creative Directors to identify client needs, develop long-term work plans, determine solutions to client business challenges, and manage client contact. You will have to develop a thorough understanding of our clients and drive customer engagement as you will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn. Client interaction will be primarily driven by your team. You will be expected to provide guidance to the team and engage with clients during escalations. Key Responsibilities ● Day to day management and successful long-term relationships with different paid marketing/ performance accounts. ● Working with senior management keeping them informed of new developments, service issues and new business opportunities. ● Ensure client deliverables meet strategy requirements ● Work closely with cross-functional teams to plan, execute and analyze promotional campaigns. ● Establishing growth plans for paid marketing and managed accounts ● Strategizing and executing campaigns for clients..Handling operations and client management ● End to end project management ● Briefing the creative team, helping in the creation of a concept. ● Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment. ● Focusing on the strategic aspects of maintaining and growing long-term relationships. ● Establishing growth plans for teams and managed accounts ● Strategizing and executing campaigns for clients. ● Identifying prospective clients, establishing strategic partnerships and alliances ● Working with senior management keeping them informed of new developments, service issues and new business opportunities. ● Work with Planners to develop and drive brand strategy ● Ensure client deliverables meet strategy requirements ● Understand client business problems and identify initiatives and resources to provide Preferred Requirements: ● BS/BA/MBA degree ● A minimum of 5-8 years of related experience, preferably in digital marketing or in an advertising agency. ● Experience in social media marketing (organic & paid) ● Leadership and management skills. ● Experience in relationship management, strong verbal and written communications skills