Performance Marketing Specialist

Company Overview

Runable is India's fastest growing AI company, featured by A16z US. It operates a platform that can think and execute various tasks for users, allowing them to create slides, websites, reports, podcasts, images, videos, and more using AI agents.

Job Summary

We’re looking for a Performance Marketing Specialist who can own and scale paid acquisition efforts across Google, Meta, and TikTok. This role is vital for driving growth for a B2C platform, optimizing marketing funnels, and transforming ad spend into measurable revenue.

Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta, and TikTok.
• Own end-to-end performance marketing funnels: ads → landing pages → conversions.
• Continuously test ad creatives, copy, audiences, and landing pages to improve return on investment (ROI).
• Monitor and optimize key metrics such as Cost Per Click (CPC), Cost Per Acquisition (CPA), Cost Per Mille (CPM), and Return on Ad Spend (ROAS).
• Efficiently manage budgets and ensure optimal allocation across channels.

Qualifications

• 1-3 years of experience in performance marketing or paid growth.
• Proven experience running ads on Google, Meta, and TikTok.
• Strong understanding of performance metrics and conversion optimization.
• Experience working with B2C or consumer tech products (preferred).
• Experience targeting US or international markets (strong plus).
• Availability for full-time work, 6 days a week, in-person in HSR Layout, Bangalore.

Preferred Skills

• Familiarity with A/B testing methodologies.
• Knowledge of analytics tools such as Google Analytics, Facebook Analytics, etc.
• Strong communication skills and ability to work collaboratively in a fast-paced environment.

Experience

• 1-3 years of relevant experience in performance marketing or paid advertising.

Environment

• Work is in-person, based in HSR Layout, Bangalore in a dynamic company culture focused on AI innovation.