Lead and manage the social media team, ensuring timely execution

● Build creative social media strategies across platforms (Instagram, etc.)

● Plan and drive viral content, Reels strategy, and follower growth

● Analyze performance metrics: Reach, Impressions, Engagement, Content performance & growth trends.

● Write and guide scripts, captions, and content ideas

● Coordinate closely with creative, editing, and design teams

● Ensure consistent brand tone, storytelling, and visual direction

● Work on branded content aligned with marketing and business goals

● Own end-to-end execution of social media calendars and campaigns