Customer Trade Marketing Executive (CTME)

Job Summary

As a Customer Trade Marketing Executive (CTME) - GT, you will play a key role in analyzing data and providing actionable insights to support the decision-making process. You will manage the shopper activation end-to-end, contributing significantly to the organization’s goals.

Responsibilities

• Data Analysis and Insights: Analyze various data sets to identify opportunities and gaps, providing actionable insights from both external and internal data.
• Loyalty Programs & Engagement: Ideate and manage partner engagement modules, including schemes, campaigns, interventions, and business metrics for outlets under loyalty programs.
• Process Improvement: Identify trends, patterns, and issues in the data, suggesting process improvements such as manpower optimization, better targeting, and planogram for all programs and micromarketing activities.
• Internal and External Connects: Maintain end-to-end connections with internal stakeholders (marketing, finance, regional sales teams) and external stakeholders (vendors, agencies, and customers).
• Competition Benchmarking: Understand competition across geographies, benchmark performance, and identify opportunities.
• Reporting: Track business performance, including new product developments (NPDs), trends, and below-the-line (BTL) forecasts for management.

Qualifications

• Education: Graduation/Post Graduation in a related field.
• Experience: 5-6 years of experience in trade marketing, data analysis, field sales, or related fields.
• Technical Skills: Strong proficiency in MS Excel (advanced formulas, pivot tables, macros).
• Analytical Skills: Strong ability to interpret data, identify trends, and provide actionable insights.
• Attention to Detail: Excellent attention to detail, ensuring high-quality and error-free reports.
• Communication Skills: Ability to communicate complex data insights clearly and understandably to non-technical stakeholders.

Environment

• Job Location: Mumbai
• Job Work Type: Full-time
• Job Work Mode: In-office