Role CRM Team Central: HIRA & other upcoming brands Reports to Founder & CEO Responsible for CRM/Retention Status Open SUMMARY As our Retention Marketing Manager, you’ll own the entire post-purchase lifecycle — from cart recovery to customer loyalty. You’ll design, implement, and optimize all email, WhatsApp, and SMS flows to increase LTV, repeat rate, and customer engagement.. If you’re interested, write to hr@meolaa.com RESPONSIBILITIES • Own all CRM channels: email, SMS, WhatsApp, push • Build and optimize automated flows: • Welcome series • Abandon cart/browse • Post-purchase education • Win-back and reactivation • Segment audience by behavior, RFM, and product affinity • Collaborate with content & design to create high-converting creative • Run A/B tests on subject lines, send times, offers • Integrate with tools like Klaviyo, Interakt, Gupshup, or WebEngage • Track retention KPIs: repeat rate, LTV, open/click rate, flow revenue WHAT WE’RE LOOKING FOR: 2–4 years of CRM or retention experience in a D2C brand or agency • Hands-on with tools like Klaviyo, Mailchimp, WebEngage, or MoEngage • Solid understanding of customer lifecycle & LTV metrics • Comfort with basic copywriting, segmentation, and CRM attribution • Experience with WhatsApp automation and subscriptions ADDITIONAL REQUIREMENTS Experience working with high-velocity consumer startups or challenger brands Prior experience with fragrance, beauty, or lifestyle categories Past leadership of 0-to-1 or 1-to-100 scale-up journeys