Performance Marketing Manager | Scrabble

Posted on June 4, 2025

Job Description

Own and drive D2C website revenue growth, user acquisition, and conversion
Plan and execute high-performance Meta campaigns (Facebook/Instagram Ads) with budget ownership of ₹1 Cr+ monthly
Optimize website funnel metrics including CTR, CVR, bounce rate, and time on site
Identify opportunities to reduce CAC and improve ROAS through structured experimentation
Oversee website merchandising, banners, offer placements, and product positioning
Analyze user behavior and drop-offs using GA4, Hotjar, and CRO tools

Requirements

4–6 years of experience in D2C/e-commerce growth marketing, specifically for FMCG or consumer brands
Proven ability to manage and optimize Meta Ads and Google Ads across high monthly spends
Strong analytical and problem-solving skills; ability to work independently on growth hypotheses
Prior experience improving CAC, ROAS, and website conversion metrics at scale