Manager – D2C

Company Overview

BECO is a revolutionary home care brand committed to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, providing environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, BECO aims to make the world a better place, one home at a time.

Job Summary

The Manager – D2C will be responsible for overseeing and driving the growth, performance, and profitability of BECO’s online direct-to-consumer business. This role involves managing Shopify operations, optimizing the customer journey, leveraging data analytics, and coordinating cross-functional teams to enhance website performance, customer experience, and revenue. The ideal candidate will possess a data-driven mindset, technical proficiency in e-commerce platforms, and a strategic approach to scaling a high-growth startup environment.

Responsibilities

• D2C Business & Revenue Ownership

  • Own and optimize the D2C business performance, ensuring alignment with overall business goals.
  • Monitor key metrics such as conversion rate, Average Order Value (AOV), repeat purchase rate, cancellations, Return to Origin (RTO), and net revenue.
  • Identify and implement growth opportunities across website, product portfolio, pricing, promotions, and customer journey.
  • Drive initiatives to improve website-led revenue, customer experience, and operational efficiency.

• Shopify & E-commerce Technology

  • Manage day-to-day Shopify operations including website management, product catalog, collections, pricing, inventory, offers, and discounts.
  • Oversee website enhancements, theme updates, app integrations, and configuration changes.
  • Improve website speed, performance, mobile responsiveness, and usability.
  • Coordinate website changes, landing pages, promotional pages, and new feature rollouts with the development team.
  • Ensure seamless integration with third-party platforms such as payment gateways, CRM tools, logistics, and analytics systems.
  • Troubleshoot website issues and coordinate timely resolutions.

• Development & Project Management

  • Act as the primary liaison with the development team, translating business needs into technical requirements.
  • Scope, prioritize, and oversee the delivery of website enhancements and new features.
  • Create and manage product requirement documents (PRDs), user stories, and acceptance criteria.
  • Manage development roadmaps, sprint planning, timelines, and dependencies.
  • Conduct functional and user acceptance testing (UAT) to ensure quality before deployment.
  • Automate manual processes to improve operational efficiency.

• Website Conversion & Customer Experience

  • Continuously optimize UI/UX, navigation, search, product discovery, and checkout processes.
  • Analyze website funnels to identify drop-offs and friction points.
  • Implement A/B testing and experimentation to improve conversion rates.
  • Enhance mobile shopping experience and ensure consistency across devices.
  • Collaborate with design, content, and technology teams to implement customer-centric improvements.

• Data, Analytics & Reporting

  • Own and maintain performance dashboards tracking revenue, orders, conversion rates, AOV, repeat purchases, cancellations, RTO, and net revenue.
  • Ensure accurate data tracking across Shopify, GA4, and other analytics platforms.
  • Diagnose discrepancies and translate data into actionable insights.
  • Establish reporting frameworks to monitor website health, customer behavior, and the impact of initiatives.

• E-commerce Operations & Retention

  • Oversee the entire online shopping journey, including order processing, payment, fulfillment, cancellations, returns, and refunds.
  • Collaborate with supply chain, logistics, warehouse, and customer support teams to improve operational efficiency.
  • Manage CRM, email, and WhatsApp platforms to enhance customer retention and repeat purchases.
  • Improve communication workflows, order notifications, abandoned cart journeys, and post-purchase experiences.
  • Identify opportunities for process automation and platform integration to streamline operations.

Qualifications

• Bachelor's or Master’s degree in Business, Technology, Marketing, or a related field.
• 5+ years of experience in D2C e-commerce, Shopify management, e-commerce operations, or digital product/project management.
• Proven experience managing and scaling a Shopify-based D2C website.
• Strong understanding of Shopify architecture, themes, apps, APIs, and storefront customization.
• Experience working with development teams, managing technical projects from requirements to deployment.
• Working knowledge of GA4, website analytics, conversion funnels, and e-commerce reporting.
• Familiarity with payment gateways, logistics integrations, CRM platforms, and marketing technology tools.
• Strong project management skills, with the ability to handle multiple priorities and stakeholders.
• Knowledge of website performance optimization, SEO fundamentals, mobile UX, and conversion optimization.

Preferred Skills

• Experience with automation tools and platform integrations.
• Knowledge of digital marketing strategies and customer retention techniques.
• Ability to analyze complex data and translate insights into actionable strategies.
• Familiarity with content management systems and digital design tools.
• Strong problem-solving skills and proactive approach to challenges.

Experience

• Minimum of 5 years of relevant experience in managing Shopify e-commerce platforms, digital operations, or related fields.
• Demonstrated success in scaling and optimizing D2C online businesses.

Environment

• The role is suited for a fast-paced, high-growth startup environment.
• Work setting may include remote, in-office, or hybrid arrangements depending on company policies.
• The position requires coordination with cross-functional teams including development, marketing, supply chain, and customer support.

Salary

• Salary range not specified; competitive compensation package based on experience and qualifications.

GrowthOpportunities

• Potential for career advancement into senior leadership roles within e-commerce, digital strategy, or operations.
• Opportunities to lead larger teams and expand responsibilities as the company scales.

Benefits

• Benefits details are not specified; typically may include health insurance, paid leave, flexible work policies, and professional development opportunities.