Key Responsibilities: ● Digital Marketing Strategy: ● Develop and implement a comprehensive digital marketing strategy to drive lead generation and brand awareness. ● Leverage SEO, SEM, social media, email marketing, and content marketing to optimize online presence and engagement. ● Lead Generation: ● Create and manage campaigns aimed at attracting and converting leads across various digital channels. ● Analyze and optimize marketing funnels to improve conversion rates and ROI. ● Brand Positioning: ● Establish and maintain a strong brand presence in the market, ensuring consistency in messaging and visual identity. ● Conduct market research to identify trends, audience segments, and competitive positioning. ● Team Leadership: ● Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity and results-driven performance. ● Set clear objectives and KPIs for the marketing team and monitor performance against these goals. ● Collaboration: ● Work closely with the leadership team. ● Work closely with sales, product, and other departments to align marketing efforts with business objectives. ● Collaborate with external agencies and partners to enhance marketing initiatives and reach. ● Performance Measurement: ● Utilize analytics tools to track, measure, and report on the performance of marketing campaigns and strategies. ● Continuously refine marketing approaches based on data insights and market feedback.