● Creating, implementing, and optimising Meta ad network campaigns, including but not

limited to Facebook, Instagram, and WhatsApp for Business & affiliate networks for B2C

lead generation

 

● Managing location-wise campaigns, setting up prospecting & remarketing campaigns,

analysing performance data, and optimising campaigns to maximise ROAS and improve

lead quality

 

● Owning & managing the paid marketing funnel

 

● Implement new trends, and integrate available generative AI tools for better downstream

funnel metrics

 

● Run A/B tests for better click-through rates and brief agency/in-house content & creative

teams

 

● Run multiple bidding strategies, interest targeting, custom list creation, positioning, and

lead generation tactics to find the optimum fit to get high-intent customers as leads.

 

● Maintain weekly performance reports, present insights to stakeholders and optimise

campaigns based on business needs at different locations & offers and forecast trends

as per macro and platform level events.

 

● Synced up with other performance marketing managers & agencies to maintain

consistency in offerings, brand positioning and messaging.

 

● Maintain & verify billing, agreements & other administrative tasks on Meta ad accounts.