Amazon/Marketplace Senior Executive
We're Sleepy Owl Coffee, an omni-channel challenger brand in the coffee space, on a mission to make
India a coffee-drinking country. As a premium coffee brand, we proudly serve over 10,00,000+ coffee
drinkers across the country. with a strong offline presence across 6,000+ retail stores and a
category-leading footprint across e-commerce and quickcommerce. Backed by marquee investors and
mentors like DSG Consumer Partners & Rukam Capital, we’re ready to scale our digital business. We need
a dynamic D2C executive to grow our website business.
ROLE OVERVIEW
You will own day-to-day performance and growth on Amazon (and other marketplaces), spanning ads
(AMS), catalog, content, insights, and inventory coordination. You’ll work closely with marketing, supply
chain, and leadership to turn Amazon data into clear actions across campaigns, listings, and even product
decisions — while also helping build and scale Amazon Now, giving you hands-on exposure to quick
commerce and new growth channels that most roles may not offer early on.
KEY RESPONSIBILITIES
1. Amazon Ads (AMS)
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Plan, execute, and optimise Amazon Ads across Sponsored Products, Sponsored Brands, and
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Sponsored Display
Own keyword strategy, bid optimisation, search term mining, and budget efficiency
Regularly test new ad formats, structures, and tactics to unlock incremental growth
2. Seller Central / Vendor Central Ownership
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Own daily operations across Seller Central and/or Vendor Central
Monitor performance metrics, suppressions, pricing, Buy Box, and account health
Coordinate with internal teams to resolve issues quickly
3. Data, Insights & Strategy
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Use Amazon Pi, Brand Analytics, and advertising reports to extract actionable insights
Feed learnings back into campaign strategy, listing optimisation, and brand decisions
Identify patterns in search behaviour, repeat purchase, and category trends
(Optional but valued) Flag opportunities for new SKUs, pack sizes, or pricing based on data
4. Catalog, SEO & Content Optimisation
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Own catalog hygiene including titles, bullets, descriptions, backend keywords, and images
Drive Amazon SEO using keyword research and competitive analysis
Continuously improve PDPs to increase conversion and organic rank
5. Inventory & Demand Coordination
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Track inventory health, forecast demand, and flag risks early
Coordinate with supply chain teams to avoid stock-outs or excess inventory
Align ad aggressiveness with inventory realities
6. Growth & Experimentation
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Actively explore and use tools such as Helium 10 (or similar) for keyword, competitor, and
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category insights
Identify and test growth hacks across pricing, bundles, promotions, and visibility levers
Stay updated on Amazon feature launches and category best practices
IDEAL CANDIDATE PROFILE
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Minimum 2 years of hands-on Amazon experience (brand-side preferred)
Strong working knowledge of AMS / Amazon Ads and campaign optimisation
Experience with Seller Central and/or Vendor Central
Comfortable working with Amazon Pi, Brand Analytics, and ad reports
Solid understanding of cataloging, Amazon SEO, and PDP optimisation
Basic understanding of inventory planning and demand signals
Curious, self-driven, and scrappy — goes beyond instructions to figure things out
Learner mindset; actively explores tools, data, and new approaches
Location: Lajpat Nagar, New Delhi