Head of Design / Senior Designer

Company Overview

Not specified

Job Summary

Asaya is seeking a highly skilled Head of Design / Senior Designer to lead the company's overall creative and visual direction. The role involves shaping and maintaining a strong, cohesive visual identity across all consumer touchpoints, including digital platforms, social media, campaigns, packaging, website, retail, and other brand communications. The candidate will be responsible for translating the brand vision into compelling visual language, establishing high design standards, and collaborating closely with cross-functional teams to ensure brand consistency and excellence.

Responsibilities

• Design Leadership & Brand Direction

  • Own and evolve Asaya’s visual identity and design language.
  • Define and refine the brand’s visual direction as the business grows.
  • Establish and maintain design principles, guidelines, and standards across all consumer touchpoints.
  • Ensure consistency in typography, color schemes, imagery, layouts, illustrations, and overall visual communication.
  • Translate brand strategy and positioning into impactful visual concepts.

• Creative & Campaign Design

  • Lead the creative direction for brand campaigns, product launches, and marketing initiatives.
  • Develop and execute visual concepts for social media, digital campaigns, website, email marketing, and other communication channels.
  • Collaborate with the Brand and Marketing teams to translate briefs into high-quality creative outputs.
  • Ensure all creative work aligns with the brand’s premium and distinctive positioning.

• Digital & Social Media

  • Oversee the visual direction of Asaya’s digital and social presence.
  • Develop creative systems and formats suitable for platforms like Instagram and other digital channels.
  • Balance brand-building design with commercially effective communication.
  • Stay updated on evolving design, cultural, and visual trends.

• Cross-Functional Collaboration

  • Work closely with Brand, Marketing, Content, Product, and other teams to understand business objectives and translate them into design solutions.
  • Participate in campaign ideation and contribute to overall creative strategy.
  • Collaborate with external creative partners, photographers, illustrators, agencies, and vendors as needed.

• Team & Creative Operations

  • Lead, mentor, and develop the internal design team.
  • Review creative outputs to maintain high quality standards.
  • Manage workflows, priorities, and timelines across multiple projects.
  • Build efficient creative processes and ensure timely delivery of assets.
  • Provide clear feedback and direction to designers and external partners.

Qualifications

• 6+ years of professional experience in Design / Visual Design / Brand Design / Creative Design.
• Prior experience in a senior design or design leadership role.
• Strong understanding of brand identity, visual communication, and design systems.
• Experience working on brands where visual identity and aesthetics are critical.
• A compelling portfolio demonstrating brand building, campaigns, digital design, and visual storytelling.
• Proficiency in design tools such as Adobe Creative Suite, Figma or equivalent.
• Excellent understanding of typography, composition, color, imagery, and visual hierarchy.
• Strong conceptual thinking combined with excellent execution skills.
• Experience managing or mentoring designers is preferred.
• Experience working with agencies, freelancers, and external creative partners is a plus.
• Candidates from D2C, consumer, lifestyle, beauty, fashion, wellness, or other design-led brands are preferred.

Preferred Skills

• Strong leadership and team management capabilities.
• Ability to think strategically about brand development.
• Excellent attention to detail.
• Ability to balance creative vision with business needs.
• Up-to-date knowledge of current design, cultural, and visual trends.

Experience

• Minimum of 6+ years of relevant experience in design, with a proven track record in brand and digital design.
• Experience in a senior or leadership role, overseeing creative teams and projects.

Environment

• The role is based in Bengaluru, India.
• The work environment involves close collaboration with cross-functional teams, external vendors, and creative partners.
• The position may involve working in a fast-paced, dynamic setting with a focus on high-quality output.

Salary

Not specified

Growth Opportunities

Not specified

Benefits

Not specified