Head of Growth
Company Overview
Not specified
Job Summary
The Head of Growth will be responsible for leading the company's digital growth and online business strategy. This high-impact, hands-on leadership role requires a seasoned professional with a proven track record of scaling digital-first consumer businesses. The role involves ownership of performance marketing, customer acquisition, online revenue, conversion optimization, and growth analytics, with the goal of building a high-performing growth engine that drives sustainable revenue and customer base expansion.
Responsibilities
- Own the overall digital growth strategy and online business growth agenda, ensuring alignment with company objectives.
- Drive customer and revenue growth through innovative digital channels by building a scalable acquisition engine across the entire digital funnel.
- Identify and capitalize on new channels, audiences, consumer segments, and growth opportunities to accelerate online growth.
- Lead performance marketing efforts, managing budgets and outcomes across platforms such as Meta, Google, YouTube, and other relevant digital channels.
- Optimize campaigns continuously through audience segmentation, creative testing, bidding strategies, and funnel improvements.
- Develop and implement customer acquisition strategies to increase qualified traffic, improve efficiency, and enhance downstream revenue.
- Build a performance creative engine in collaboration with creative teams, leveraging UGC, influencers, and content creators to scale acquisition efforts.
- Own the digital customer journey, from ad engagement to conversion, identifying and eliminating bottlenecks to improve conversion rates.
- Establish a data-driven growth organization by developing dashboards, reporting systems, and analytics to monitor key metrics such as CAC, ROAS, LTV, retention, and contribution margin.
- Partner with CRM and business teams to enhance retention, repeat behavior, and customer lifetime value (LTV) through lifecycle marketing initiatives.
- Build and lead a high-performing Growth / Performance Marketing team, fostering a culture of speed, experimentation, ownership, and data-driven decision-making.
- Manage external agencies and partners as needed, ensuring clear goals, accountability, and effective collaboration.
Qualifications
- 10–15+ years of experience in digital growth, performance marketing, consumer-tech, e-commerce, or D2C businesses.
- Proven experience scaling at least one digital-first consumer company.
- Deep expertise in Meta and Google performance marketing.
- Demonstrated ability to scale digital media spends while maintaining healthy CAC and ROAS.
- Strong understanding of CAC, ROAS, LTV, conversion rates, payback periods, and contribution economics.
- Experience driving online customer acquisition and revenue growth.
- Knowledge of performance creative, UGC, and influencer-led growth strategies.
- Highly analytical and data-driven, with strong commercial acumen.
- Educational qualifications such as BTech, BSc, MSc, or equivalent in relevant fields preferred.
Preferred Skills
- Experience with AI-led advertising platforms and staying ahead of digital marketing trends.
- Ability to develop and execute experimentation frameworks for campaign and funnel optimization.
- Strong leadership skills with experience building and managing cross-functional teams.
- Familiarity with growth analytics tools and dashboard creation.
- Exposure to digital health, wellness, lifestyle, or consumer internet sectors is a plus.
