Role: DIGITAL MARKETING - SOW AND KRAS
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Managing performance marketing on meta, google, youtube
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Setting up campaigns, ads and funnels
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End-to-end understanding and execution of meta ads, google ads
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Micro level analysis of GA4
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Daily, weekly connect with BA team for execution and analysis of all ads
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Ad creatives
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Refreshing new creatives every week
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Creating bi-weekly reports on creative testing; flash reports of winning creatives from each batch
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Briefing the content and creative team on this creative analysis; and ideating new concepts for creatives for next batch

 

Weekly and Monthly metric reports on different data points
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Analysing ad performance and customer data
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Cohort analysis
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Weekly and monthly tracking of CAC, LTV, CPMs etc
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Tangible action points to improve performance basis this data analysis
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Budget setting
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Budget breakdowns on SKU level and Customer Cohort level (how much are we spending on each SKU and how much are we spending on returning versus new customer)
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Basis above data – unit economics of P&L
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Retention marketing and CRM
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Customer cohorts and segmentation analysis
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Micro targeting for conversion via whatsapp, email and SMS
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Refreshing whatsapp & email flows as needed
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Setting up & scheduling whatsapp broadcasts

 

Exploring & Setting up new channels / platforms for PPC like google pay, snapchat etc
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Managing click ads on Blinkit, Zepto (and Amazon TBD)
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Website optimization
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Improving bounce rate and conversion rate by analysing customer journeys
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Setting up widgets to increase website performance
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Assisting in creating landing pages for testing ads
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Managing discount set-ups and check-out carts
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Researching new tools for enhancing website performance and analytics