<div>Role: DIGITAL MARKETING - SOW AND KRAS<br /> &bull;<br /> Managing performance marketing on meta, google, youtube<br /> o<br /> Setting up campaigns, ads and funnels<br /> o<br /> End-to-end understanding and execution of meta ads, google ads<br /> o<br /> Micro level analysis of GA4<br /> o<br /> Daily, weekly connect with BA team for execution and analysis of all ads<br /> &bull;<br /> Ad creatives<br /> o<br /> Refreshing new creatives every week<br /> o<br /> Creating bi-weekly reports on creative testing; flash reports of winning creatives from each batch<br /> o<br /> Briefing the content and creative team on this creative analysis; and ideating new concepts for creatives for next batch</div> <div>&nbsp;</div> <div>Weekly and Monthly metric reports on different data points<br /> o<br /> Analysing ad performance and customer data<br /> o<br /> Cohort analysis<br /> o<br /> Weekly and monthly tracking of CAC, LTV, CPMs etc<br /> o<br /> Tangible action points to improve performance basis this data analysis<br /> &bull;<br /> Budget setting<br /> o<br /> Budget breakdowns on SKU level and Customer Cohort level (how much are we spending on each SKU and how much are we spending on returning versus new customer)<br /> o<br /> Basis above data &ndash; unit economics of P&amp;L<br /> &bull;<br /> Retention marketing and CRM<br /> o<br /> Customer cohorts and segmentation analysis<br /> o<br /> Micro targeting for conversion via whatsapp, email and SMS<br /> o<br /> Refreshing whatsapp &amp; email flows as needed<br /> o<br /> Setting up &amp; scheduling whatsapp broadcasts</div> <div>&nbsp;</div> <div>Exploring &amp; Setting up new channels / platforms for PPC like google pay, snapchat etc<br /> &bull;<br /> Managing click ads on Blinkit, Zepto (and Amazon TBD)<br /> &bull;<br /> Website optimization<br /> o<br /> Improving bounce rate and conversion rate by analysing customer journeys<br /> o<br /> Setting up widgets to increase website performance<br /> o<br /> Assisting in creating landing pages for testing ads<br /> o<br /> Managing discount set-ups and check-out carts<br /> o<br /> Researching new tools for enhancing website performance and analytics</div>