Performance Marketing Manager

Company Overview

Company details are not specified; however, the role involves working with two innovative brands in the tech sector: Lockated (focused on Prop-Tech/SaaS) and GoPhygital (focused on Digital Transformation/XR).

Job Summary

The Performance Marketing Manager will serve as a Growth Architect, responsible for analyzing revenue targets and developing a reverse-engineered strategy to meet these goals. This role involves determining lead volume requirements, managing budgets, and executing performance marketing campaigns across multiple channels to generate high-quality leads.

Responsibilities

• Reverse-Engineered Strategy: Analyze sales targets and define lead volume requirements to meet revenue goals.
• Full-Funnel Lead Generation:
  • Execute high-intent campaigns for Lockated targeting Real Estate Developers, Society Committees, and Facility Managers.
  • Drive B2B demand for GoPhygital, targeting Enterprise IT, Marketing Heads, and Digital Transformation leaders.
• Multi-Channel Execution: Own the end-to-end execution on platforms such as Google Ads (Search/Display), LinkedIn (Account-Based Marketing), and Meta.
  • Optimize landing pages and lead magnets for high "Click-to-Lead" conversion rates.
• Data-Driven Optimization:
  • Conduct A/B testing on ad copies, creatives, and form lengths.
  • Monitor and report on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) metrics.
• Growth Hacking: Identify and leverage Phygital marketing opportunities by integrating offline events and physical touchpoints with digital retargeting.

Qualifications

• Experience: 3 – 6 years in Performance Marketing, preferably in B2B SaaS or Prop-Tech.
• Technical Skills:
  • Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads, Google Analytics 4 (GA4), and CRM tools (HubSpot/Zoho).
• Soft Skills:
  • Strong analytical mindset with the ability to work in ambiguous situations.
  • Accountability for lead quality, focusing on delivering quality over quantity.

Preferred Skills

• Experience in both B2B and B2C contexts would be advantageous.
• Familiarity with offline and online integration strategies.

Experience

• Minimum of 3 years and up to 6 years in a relevant marketing role, with a focus on performance marketing.

Environment

• Location: Worli, Mumbai.
• Work Days: Monday to Friday, with alternate Saturdays required.
• The role involves a dynamic work environment where direct access to the CEO and strategic decision-making is facilitated.

Salary

Salary details are not specified.

Growth Opportunities

Opportunities to progress within the organization are present, alongside involvement in strategy discussions directly with the CEO.

Benefits

Benefits specific to the position are not mentioned.