Company Brief:
About OpenPlay Technology Pvt. Ltd.
OpenPlay is a leading multi player skill-based gaming company in the real money gaming space and is part of the
Nazara Group. Founded by Sreeram Reddy Vanga in 2011, the company has achieved a rare dual feat of consistent
growth with robust profitability over the years. With a team of over 100 passionate and creative people, OpenPlay
provides the perfect atmosphere for creativity and development for its people through a culture of empowerment,
openness and collective ownership.
The Indian gaming industry is poised to grow at a phenomenal growth rate of over 25% to be a $5B industry from
$1.5B currently. RMG space is the biggest contributor to the gaming business with a contribution of over 40%.
Our flagship brand of Classic Rummy is based on the traditional 13 card rummy and is redefining gaming experience
for the Indian audience while being fully compliant with the word and spirit of the Indian legal requirements and
responsible gaming. Open play is aiming to be India’s largest vernacular social gaming platform on the back of
product innovation and data driven player lifecycle management. The company with over 1million + players was
recently acquired by Nazara Technologies Ltd. in 2021. To know more about us, please log on to
https://www.openplaytech.com/
About Nazara Technologies Pvt. Ltd.
Nazara is a leading diversified gaming & sports media platform with presence in India, Africa and North America. It is
the only listed gaming entity in the country and has a market capitalization of over USD 600M. Nazara has built the
most diverse gaming ecosystem across interactive gaming, eSports, RMG, ad-tech and gamified early learning. It’s
subsidiaries include Nodwin Gaming, Sportskeeda, Paperboat Apps Private Limited, Datawrkz, WildWorks among
numerous others.

Position: CRM Manager

Description: The CRM Manager is a lead role owning customer lifecycle management and reporting into the Head-
Growth. We are looking for someone with experience, energy, and passion to develop & execute the CRM strategy

to drive customer engagement and retention. He/she would have to work closely with different internal stakeholders
including product, tech, and acquisition teams.
Key Responsibilities:
• Customer growth- Drive increase in number of active players and their lifetime value by owning the entire
retention and reactivation funnel
• Segmentation - Understanding player behavior & develop customer segmentation based on value, frequency,
recency etc to build customized retention programs
• Personalization- Design and deliver personalized retention marketing and create exceptional user experiences
through customized bonus, loyalty programs, referral marketing etc.
• Engagement: Lead the execution of multi-channel customer engagement initiatives across all channels (email,
push notifications, direct mail, and in-app) and analyze customer feedback received through the support center
• Data Analytics- Leverage data and deep customer insights to identify and execute innovative programs that
continually push CRM initiatives to the next level.

• Performance management- Constantly track, review, and improve the KPIs
• Benchmarking & Experiment- Continuously benchmark with market best practices and implement pilot testing
to experiment with campaign content, channel, frequency, and cohorts
• Communication: Lead the design and development of CRM reporting dashboards; establish templates and
processes for regularly sharing CRM progress and results with key stakeholders
• Product Improvement & Automation- Identify areas of improvement in the product and work closely with the
Data Analytics, Product, Technology, and Communications teams to establish a smooth, timely, and error-free
execution of CRM campaigns

Location: Hyderabad
Qualification:
• Graduate (any specialization)
• MBA (or equivalent qualification) from a reputed Tier1/2 B School
Experience:
• 5+ years of relevant experience in CRM in a digital environment with a deep understanding of customer lifecycle,
purchase habits, loyalty, personalization, and analytics
• Proven high performance across professional career
• Hands on experience with MoEngage/ Clever Tap or most common CRM Tools to set up automated campaigns
• Expertise in managing digital channels : email, push notifications, SMS, in-app
• Strong analytical abilities - Ability to derive actionable insights from consumer data and campaign information
• Experience working with SQL / Advanced Excel for data analysis
• Prior experience in Gaming industry is a plus
Key capabilities and other requirements:

Compensation:
• The final compensation shall be based on candidate’s potential, experience & background
Recommended source (Industries/competitor):
• Real Money Gaming ( A23, MPL, WINZO, etc.. )
• D2C or e-commerce industry