As the Entrepreneur in Residence, you will be part of the founding team conceptualizing the brand proposition, brand identity, and work with design team to build the product pipeline. You will have P&L ownership in this role. WHAT YOU’LL BE DOING?  Take brand ownership and provide the direction in executing the vision, mission, goals and strategies  Take active participation in key initiatives within verticals in the business, specifically business development.  Owning responsibilities across domains such as strategy, marketing, operations, and partnerships.  Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis  Translate brand strategies into brand plans, brand positioning and go-to-market execution plans  Analyzing and researching consumer markets, monitoring market trends and identifying potential areas to expand, based upon consumer needs and spending habits  Working with stakeholders to identify & develop sales channels and products  Looking at the pricing of products and analyzing the potential profitability  Executing strategies of expansion for existing products  Supervising the manufacturing and supply chain for the brand life cycle  Monitoring product distribution and consumer reactions through focus groups and market research  Drive Growth & Performance of the brand  Monitor market trends, research consumer markets and competitors’ activities to highlight opportunities and key issues  Anticipate bottlenecks throughout the product life-cycle starting from manufacturing to product distribution WHAT YOU’LL BRING TO THE TEAM?  Ability to hustle & get their hands dirty, and comfort with ambiguity  Strong organizational, critical thinking, and communications skills  Good attention to detail and the ability to prioritize in a fast-paced environment  Ability to multi task  Understanding & appreciation of the new age consumer’s needs The ideal candidate will have 1. An MBA with 4-6 years of work experience 2. Having an entrepreneur stint/ consulting experience is a plus The ideal candidate is ambitious, looking for an entrepreneurial stint, has tremendous ownership, and combines sharp consumer insight with sound business judgment.