Key Responsibilities

1. Commercial & Strategic Responsibilities

• Develop and implement national crop-wise strategies to achieve business growth and market share objectives.
• Provide leadership to divisional Sales & Marketing teams in execution of crop strategies.
• Drive competitive intelligence and market insights to identify opportunities and threats in the field crop segment.

2. Product Portfolio Management

• Lead the management of the product portfolio for field crops through the entire Product Life Cycle.
• Ensure alignment of pipeline products with market needs, farmer demand, and company strategy.
• Partner with R&D, Sales and Product Development teams to define product profiles, trial protocols, and go-to-market readiness.
• Recommend product lifecycle decisions including new introductions, phase-outs, and positioning.

3. Product Launch & Evaluation

• Plan and execute successful product launches at national scale, ensuring proper positioning, pricing, and promotional support.
• Collaborate with regional teams for effective demonstration of trials and validation.
• Monitor product performance post-launch and recommend corrective actions where required.
• Ensure timely product knowledge transfer, training, and support to sales teams.

4. Farmer-Centric Approach

• Design and implement strategies to enhance farmer awareness, engagement, and adoption of ACSEN field crop products.
• Work closely with field teams to capture farmer insights and incorporate them into product positioning and promotional activities.
• Support creation of demand generation programs tailored to farmer needs.

5. People Leadership & Capability Building

• Mentoring and developing S&M and RCM teams to strengthen crop knowledge and market execution.
• Drive capability building through structured training programs, workshops, and knowledge sharing.
• Foster a culture of farmer centric, collaboration, empowerment, and accountability across teams.