Role Description • Own and drive end-to-end growth strategy for our D2C business (beyondappliances.com). • Optimize the on-site user journey — from landing to checkout — to maximize conversions. • Build and manage performance marketing campaigns (Meta, Google, Affiliate, etc.) with a sharp focus on CAC and ROAS. • Work closely with UI/UX, content, and tech teams to run A/B tests and improve site experience. • Collaborate with product, CRM, and analytics teams to identify drop-offs and growth opportunities. • Drive CRM initiatives — lead nurturing, cart abandonment, repeat purchases, etc. • Constantly track KPIs — sessions, conversion rates, AOV, revenue, bounce rates — and take actionable steps.