Brand Manager

Company Overview

Information about the company is not provided. Please add details if available.

Job Summary

We are seeking a Brand Manager with experience in the Fast-Moving Consumer Goods (FMCG) sector to drive brand strategy and marketing initiatives. This role is crucial in enhancing our brand's visibility and ensuring alignment with market trends, ultimately contributing to the organization's growth objectives.

Responsibilities

• Develop and implement brand strategies and marketing plans to enhance brand equity and market share.
• Monitor and analyze brand performance and market trends to provide insights and recommendations for adjustments.
• Collaborate with cross-functional teams, including sales, product development, and finance to align brand initiatives with overall company goals.
• Conduct market research to identify consumer needs and preferences, tailoring marketing efforts accordingly.
• Manage advertising and promotional campaigns to ensure effective communication of brand messaging.
• Build and maintain relationships with advertising agencies and external partners to maximize brand exposure.

Qualifications

• Bachelor's degree from a Tier 1 college; MBA preferred.
• 4-8 years of experience in brand management within the FMCG sector.
• Proven expertise in advertising and marketing strategies.
• Strong analytical skills with the ability to interpret market data.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a team-oriented environment.
• Proven track record of successful brand launches and product positioning.

Preferred Skills

• Experience with digital marketing and social media strategies.
• Familiarity with consumer behavior analysis and market segmentation.

Experience

• 4-8 years of relevant experience in brand management within the FMCG industry.

Environment

Details about the work setting and location are not specified. Please provide if available.

Salary

• Estimated salary range of 30L - 45L per annum.

Growth Opportunities

Information regarding career advancement opportunities is not provided. Please add details if available.

Benefits

Details about employee benefits are not provided. Please include if available.