**Key Responsibilities:**

1. **Market Analysis and Strategy Development:**
   - Conduct thorough market research to identify opportunities, threats, and trends.
   - Develop and implement effective sales strategies to drive market penetration and revenue growth in the general trade segment.
   - Analyze competitors and market dynamics to formulate strategic plans.

2. **Sales and Revenue Generation:**
   - Achieve sales targets and objectives in line with company growth strategies.
   - Develop and maintain strong relationships with distributors, wholesalers, and retailers.
   - Negotiate and close sales deals with clients and ensure timely collection of payments.

3. **Client Relationship Management:**
   - Establish and maintain strong business relationships with key accounts.
   - Provide exceptional customer service to existing and potential clients.
   - Handle client complaints and resolve issues promptly and effectively.

4. **Promotion and Branding:**
   - Plan and execute promotional activities to enhance brand visibility and sales.
   - Work closely with the marketing team to design and implement marketing campaigns.
   - Monitor and report on the effectiveness of promotional activities.

5. **Reporting and Analysis:**
   - Prepare regular reports on sales performance, market trends, and customer feedback.
   - Use data to identify areas for improvement and to inform business decisions.
   - Report to senior management on sales forecasts, customer needs, problems, interests, and potential for new products and services.

6. **Team Collaboration and Coordination:**
   - Collaborate with cross-functional teams to ensure seamless execution of business strategies.
   - Provide guidance and support to junior sales staff as needed.
   - Participate in regular team meetings and contribute to team goals.