Head - Brand Marketing | Scrabble & Jigsaw
Posted on May 18, 2023
Job Description
<div>Lead the D2C business with a stronghold on performance marketing and other forms of digital marketing</div>
<div>1. Lead ideation through execution for all brand marketing initiatives</div>
<div>2. Establish brand partnerships and drive partnership projects from concept to execution</div>
<div>3. Drive sales and rapid growth through brand elevating marketing initiatives</div>
<div>4. Conduct market research to create content and messaging that increase brand awareness and differentiates the brand in the market</div>
<div>5. Lead social media and content strategy and oversee social media execution and content creation</div>
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<div>Preferred candidate:</div>
<div>1. 6-10 years of overall experience</div>
<div>2. Should have worked in FMCG or a D2C/ consumer tech start-up</div>
<div>3. Must come with a strong hold on brand marketing</div>
<div>4. Extremely energetic with the mindset to scale up the brand like it’s your own</div>
<div>5. Proven track record in campaign development and brand storytelling</div>
<div>6. Should have also managed the social media and content strategy and execution</div>