Performance Marketing Manager (E-commerce Marketplaces)
Company Overview
Not specified.
Job Summary
We are seeking a data-driven and growth-focused Performance Marketing Manager to lead visibility, traffic, and revenue generation across leading e-commerce marketplaces such as Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, Swiggy Instamart, BigBasket, and other online channels. The role involves owning marketplace advertising strategies, optimizing marketing investments, and collaborating with cross-functional teams to maximize sales, profitability, and brand visibility. The ideal candidate will play a pivotal role in scaling online sales and enhancing marketplace performance.
Responsibilities
- Develop and execute performance marketing strategies across key e-commerce marketplaces to drive sales and brand visibility.
- Plan and optimize advertising budgets on platforms like Amazon Ads, Flipkart Ads, Nykaa Ads, Blinkit Ads, Zepto Ads, and others to maximize ROAS and sales growth.
- Manage and optimize advertising campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, DSP, display ads, video ads, and platform-specific marketing solutions.
- Drive customer acquisition and conversion through targeted campaigns, seasonal promotions, product launches, and promotional events such as Prime Day, Big Billion Days, Nykaa Pink Sale, etc.
- Collaborate with cross-functional teams including Category, Key Account, Creative, Brand, Supply Chain, and Finance to improve product rankings, visibility, and conversions.
- Track, analyze, and report key performance metrics such as ROAS, ACOS, TACOS, CPC, CTR, conversion rate, revenue, impressions, and sales growth, providing actionable insights.
- Optimize product listings by working with Catalogue, Creative, and Brand teams to enhance titles, descriptions, images, A+ Content, Brand Store pages, and keywords.
- Support new product launches and promotional campaigns across marketplace platforms.
- Stay updated with marketplace algorithm changes, advertising innovations, and competitive activities to identify opportunities for growth.
- Benchmark performance against competitors and recommend strategies to improve share of search, category rankings, and organic visibility.
Qualifications
- Hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, and other marketplace advertising platforms.
- Strong understanding of Amazon Seller Central/Vendor Central and other marketplace dashboards.
- Experience in marketplace analytics and performance optimization.
- Proficiency in keyword research, campaign structure, bid optimization, and product ranking strategies.
- Advanced skills in Microsoft Excel, Power BI, and Looker Studio.
- Strong analytical and commercial acumen.
- Excellent stakeholder management and communication skills.
- Educational qualifications: Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
Preferred Skills
- Certifications in Amazon Advertising, Google Analytics, Google Ads, or Meta Blueprint are preferred.
- Experience managing high-value advertising budgets and scaling online sales.
- Knowledge of D2C, Beauty, Personal Care, FMCG, Consumer Goods, or E-commerce sectors.
- Ability to manage multiple brands, campaigns, and accounts simultaneously.
- Strong problem-solving skills and adaptability in a fast-paced, high-growth environment.
Experience
- 4 to 7 years of experience in Marketplace Performance Marketing, preferably within D2C, Beauty, Personal Care, FMCG, Consumer Goods, or E-commerce sectors.
- Proven track record of managing advertising budgets and driving online sales growth.
Environment
- Work setting: Hybrid or in-office at Mumbai.
- Work environment: Fast-paced, entrepreneurial, and collaborative startup environment.
- Physical conditions: Office-based with potential remote work flexibility.
Salary
Not specified.
Growth Opportunities
Not specified.
Benefits
Not specified.
