Associate Director - Marketing Lead (Group) | Scrabble

Posted on March 19, 2025

Job Description

<div>About RMZ Group RMZ Group is a leading real estate and alternative asset management firm, committed to redefining the future of urban spaces through innovation, sustainability, and strategic growth. As part of our continued expansion, we are seeking a dynamic and visionary Group Director - Marketing Lead to drive our brand strategy, corporate communications, and public relations initiatives. Role Overview The Group Marketing Lead will be responsible for shaping and executing RMZ’s marketing strategy to enhance brand presence, corporate positioning, and stakeholder engagement. This role will drive brand growth, corporate communications, PR, and marketing alliances while positioning RMZ as a leader in the real estate and alternative asset space. Key Responsibilities Corporate Branding & Growth Strategy • Define RMZ Corp’s corporate brand philosophy in consultation with Senior Management. • Drive branding and advertising initiatives across regions after in-depth analysis of the geographic, demographic, and psychographic aspects of each target market. • Act as a growth driver, building a brand strategy to increase visibility and drive business across all platforms. • Identify market opportunities and develop data-driven brand growth strategies. Public Relations & Media Strategy • Develop and execute a comprehensive PR and communications strategy. • Manage all media relationships and oversee PR communications to the press. • Monitor branding and promotional activities of key competitors and maintain a database of market trends. • Identify and leverage global best practices in media technologies and corporate branding. Corporate Marketing & Stakeholder Engagement • Formulate and implement corporate policies on key account management, project marketing, advertising, and promotions. • Drive effective and timely communication of new initiatives, projects, and milestones to key stakeholders. • Develop project marketing and promotion strategies, identifying key media opportunities. • Ensure RMZ maintains a consistent, compelling brand message across internal and external platforms.</div> <div>Digital & Data-Driven Marketing • Set and achieve strategic goals related to social media metrics, digital campaigns, and overall brand engagement. • Create real-time analytics dashboards to measure marketing effectiveness and ROI. • Explore AI, PropTech, and automation tools to enhance customer engagement and brand performance. Corporate Affairs & Cost Optimization • Strengthen RMZ’s presence in industry bodies, investor forums, and global real estate summits. • Develop internal and external corporate communication materials. • Lead negotiations with media agencies and service providers to drive cost efficiencies. • Enhance RMZ’s brand valuation through structured branding and communication strategies.</div> <div>Ideal Candidate Profile • 12+ years of leadership experience in corporate communications, branding, and PR, preferably in real estate, private equity, or financial services. • Proven track record in managing high-impact global campaigns and strategic marketing initiatives. • Strong media network and experience working with top-tier publications • Expertise in digital marketing, analytics, and storytelling to drive impactful campaigns. • Experience in corporate affairs, investor communication, and regulatory stakeholder management. • Prior experience in Blackstone, Brookfield, or similar firms is highly preferred.</div>