ABM | Scrabble & Jigsaw
Posted on May 25, 2025
Job Description
<div><u><strong><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Role Overview: </span></span></strong></u></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">We're seeking a strategic and tech-savvy ABM Specialist to lead our account-based marketing programs. This is a high-impact role where you'll work on signal intelligence, intent-based targeting, and AI-powered account engagement. The ideal candidate will be a B2B marketing professional with a technical mindset and hands-on experience in enterprise or SaaS ABM campaigns - preferably in fast-paced, early-stage environments. </span></span></div>
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<div><u><strong><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Key Responsibilities: </span></span></strong></u></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Own and execute end-to-end ABM programs focused on mid-market and enterprise accounts </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Conduct deep account intelligence research to identify key decision-makers, buying signals, and intent data </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Develop personalized ad campaigns, email sequences, and engagement strategies based on account behavior </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Collaborate with product marketing, sales, and dev rel teams to align messaging and content </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Work closely with dev rel to map marketing efforts to product feedback loops and developer communities </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Leverage AI tools and marketing automation platforms to optimize campaigns and measure ROI </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Analyze campaign performance across channels and recommend improvements </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Stay on top of ABM trends, competitive landscapes, and market dynamics </span></span></div>
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<div><u><strong><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">What We’re Looking For: </span></span></strong></u></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● 4–5+ years of hands-on ABM experience, ideally in B2B SaaS or infrastructure domains </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Strong expertise in account intelligence, intent data, and ABM tools (6sense, Demandbase, etc.) </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Background in engineering or BCA with a transition into marketing is preferred </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Experience working closely with developer relations or technical marketing teams </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Familiarity with AI tools and martech stacks </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Ability to manage multiple campaigns simultaneously with a high degree of autonomy </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Comfortable working in an early-stage, fast-moving startup environment </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Not from an SEO, content marketing, or pure lead gen background </span></span></div>
<div><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">● Excellent communication and stakeholder management skills</span></span></div>