Marketplace Ads Manager

Company Overview

Company overview not specified.

Job Summary

We are looking for a highly analytical and performance-driven Marketplace Ads Manager to drive profitable growth across leading marketplaces including Amazon, Nykaa, Flipkart, Blinkit, Zepto, Instamart, and other emerging platforms. The ideal candidate should have hands-on experience in planning, executing, and optimizing marketplace advertising campaigns while managing ad budgets and improving key business metrics.

Responsibilities

• Plan, execute, and optimize advertising campaigns across marketplaces including Amazon, Nykaa, Flipkart, Blinkit, Zepto, Instamart, and other relevant platforms.
• Manage advertising budgets to maximize Return on Ad Spend (ROAS) while maintaining profitability.
• Monitor and optimize key marketplace metrics including ROAS, Advertising Cost of Sale (ACOS), Total Advertising Cost of Sale (TACOS), Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate, and Sales.
• Conduct keyword research, bid optimization, campaign structuring, and listing-level advertising improvements.
• Drive product discoverability, improve organic rankings, and increase marketplace revenue.
• Analyze campaign performance, identify growth opportunities, and provide actionable insights through regular reporting.
• Collaborate with category, marketplace, supply chain, and marketing teams to improve campaign effectiveness.
• Monitor competitor advertising strategies, pricing trends, and category performance to identify new opportunities.
• Stay updated with platform algorithm changes, new advertising features, and marketplace best practices.

Qualifications

• 2–5 years of hands-on experience in Marketplace Advertising.
• Strong experience with Amazon Ads is mandatory.
• Experience managing campaigns on Flipkart Ads, Nykaa Ads, Blinkit Ads, Zepto Ads, Instamart Ads, or similar marketplace platforms.
• Strong understanding of marketplace advertising metrics including ROAS, ACOS, TACOS, CTR, CPC, Conversion Rate, and profitability.
• Excellent analytical and problem-solving skills.
• Advanced proficiency in Microsoft Excel, including Pivot Tables, VLOOKUP/XLOOKUP, data analysis, and reporting.
• Ability to independently manage advertising budgets and deliver measurable business outcomes.
• Prior experience in D2C, Beauty, Personal Care, FMCG, or Consumer brands will be preferred.

Preferred Skills

• Candidates from fast-growing D2C brands with proven marketplace advertising experience.
• Demonstrated experience managing sizeable marketplace advertising budgets with measurable improvements in revenue and profitability.
• Strong ownership mindset with the ability to work in a fast-paced startup environment.
• Excellent communication and stakeholder management skills.

Experience

• 2–5 years of relevant experience in Marketplace Advertising.

Environment

• Work from Office located in Gurgaon.

Salary

Salary information not specified.

Growth Opportunities

Growth opportunities not specified.

Benefits

Benefits information not specified.