Job Title – D2C Manager Reports to – Associate Director – D2C Primary Location – Mumbai Our Mission : We know that being healthy isn’t easy. Avoiding screens isn’t easy. Falling asleep on time isn’t either. Going to that morning workout, getting that dental checkup, spending enough time in the sun, reading through an ingredients list and hoping that pill in your hand won’t grow you a tail if you swallow it… None of it is easy - Setu understands - That’s why we make supplements that make sense. Job Purpose : This is a unique opportunity to work with a high growth D2C startup to help shape our online sales and presence. You will be responsible for the D2C - P&L & Operations Roles and Responsibilities: • Responsible for brand website P&L (revenue, margins, profitability), and D2C operations (front-end + backend) along with tech and external partners • Own the growth function for D2C in terms of website CRO and enhancing the customer experience; Both acquisition and retention • Work closely with the performance marketing teams to drive quality audience to the website through paid (SEM, SMM, Influencer) and organic sources (SEO, referrals, etc.) • Drive retention and CRM initiatives, customer experience and revenue generation through non-performance marketing channels • Own the reporting and analysis for D2C channel: website analytics, product-market fit, pricing, monthly business pulse, etc • Top notch category management to ensure that channel has right assortment of products • Good control over content and creative with the ability to work well with marketing teams to define and guide the input and output Required Education, Experience and Skills : • 1-3 years of experience as Digital Marketer, Growth Manager, Category Manager, etc • Strong stakeholder management skills as role will need coordination with multiple touchpoints (agency, e-com team, brand-com team etc) • Strong understanding the D2C Tech Stack (Shopify, WebEngage, WABA, Google Analytics etc) and ad-platforms etc, with hands on experience • Strong understanding and experience of working with Google Analytics, A/B Testing tools and CRM • Very strong data driven approach and first principle thinking