Key Responsibilities
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Handle end-to-end performance marketing campaigns on platforms like Meta and Google.
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Lead the create side: ideate and develop ad copy, design creatives, define audience targeting, and structure campaigns.
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Optimize campaigns for Return on Ad Spend (ROAS) and other key performance indicators.
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Plan and execute A/B tests for creatives, messaging, and targeting tactics.
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Monitor performance daily and recommend actionable improvements.
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Analyze data to generate insightful performance reports for stakeholders.
Key Requirements
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2–4 years of hands-on experience in performance marketing.
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Proven experience in ad creation, campaign setup, and optimizations.
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Strong understanding of paid social media, paid search, and analytics.
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Ideally, experience working in a D2C brand or performance marketing agency.
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Excellent analytical mindset with the ability to dig into campaign metrics.