D2C Lead | Scrabble & Jigsaw
full-time
Posted on May 6, 2025
Job Description
Role Overview:
Looking for a D2C Lead from the luxury space who understands the nuances of high-end brand storytelling. You’ll lead our D2C function, working directly with the founder, to build brand visibility, manage campaigns, oversee PR, and craft our social media voice.
Looking for a D2C Lead from the luxury space who understands the nuances of high-end brand storytelling. You’ll lead our D2C function, working directly with the founder, to build brand visibility, manage campaigns, oversee PR, and craft our social media voice.
Key Responsibilities:
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Campaign Management: Plan and execute brand and product campaigns end-to-end, aligned with luxury positioning.
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PR Oversight: Liaise with our PR agency, ensure strategic alignment, content quality, and timely execution of media activities.
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Social Media Ownership: Curate and manage content strategy for Instagram and other relevant platforms, in line with brand tone.
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Brand Growth: Define key D2C growth levers (excluding influencer marketing), ensuring initiatives drive quality engagement and customer loyalty.
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Cross-functional Collaboration: Work closely with creative, product, and operations to bring campaigns to life.
What We're Looking For:
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8-10 years of experience in a luxury brand in a Growth / Marketing / D2C role
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Strong experience in campaign planning, PR coordination, and social media strategy
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Hands-on mindset with the ability to work independently and take ownership
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Deep understanding of the luxury consumer’s mindset and expectations