<div data-end="825" data-start="515"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="533" data-start="515">Role Overview:</strong><br data-end="536" data-start="533" /> Looking for a <strong data-end="583" data-start="556">D2C Lead</strong>&nbsp;from the <strong data-end="609" data-start="593">luxury space</strong> who understands the nuances of high-end brand storytelling. You&rsquo;ll lead our D2C function, working directly with the founder, to build brand visibility, manage campaigns, oversee PR, and craft our social media voice.</span></span></div> <div data-end="852" data-start="827"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="852" data-start="827">Key Responsibilities:</strong></span></span></div> <ul data-end="1509" data-start="854"> <li data-end="970" data-start="854"> <div data-end="970" data-start="856"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="880" data-start="856">Campaign Management:</strong> Plan and execute brand and product campaigns end-to-end, aligned with luxury positioning.</span></span></div> </li> <li data-end="1104" data-start="971"> <div data-end="1104" data-start="973"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="990" data-start="973">PR Oversight:</strong> Liaise with our PR agency, ensure strategic alignment, content quality, and timely execution of media activities.</span></span></div> </li> <li data-end="1240" data-start="1105"> <div data-end="1240" data-start="1107"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="1134" data-start="1107">Social Media Ownership:</strong> Curate and manage content strategy for Instagram and other relevant platforms, in line with brand tone.</span></span></div> </li> <li data-end="1391" data-start="1241"> <div data-end="1391" data-start="1243"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="1260" data-start="1243">Brand Growth:</strong> Define key D2C growth levers (excluding influencer marketing), ensuring initiatives drive quality engagement and customer loyalty.</span></span></div> </li> <li data-end="1509" data-start="1392"> <div data-end="1509" data-start="1394"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="1429" data-start="1394">Cross-functional Collaboration:</strong> Work closely with creative, product, and operations to bring campaigns to life.</span></span></div> </li> </ul> <div data-end="1538" data-start="1511"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="1538" data-start="1511">What We&#39;re Looking For:</strong></span></span></div> <ul data-end="1953" data-start="1540"> <li data-end="1626" data-start="1540"> <div data-end="1626" data-start="1542"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">8-10 years of experience in a <strong data-end="1587" data-start="1571">luxury brand</strong> in a <strong data-end="1626" data-start="1593">Growth / Marketing / D2C role</strong></span></span></div> </li> <li data-end="1715" data-start="1627"> <div data-end="1715" data-start="1629"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Strong experience in <strong data-end="1688" data-start="1650">campaign planning, PR coordination</strong>, and social media strategy</span></span></div> </li> <li data-end="1792" data-start="1716"> <div data-end="1792" data-start="1718"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Hands-on mindset with the ability to work independently and take ownership</span></span></div> </li> <li data-end="1863" data-start="1793"> <div data-end="1863" data-start="1795"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Deep understanding of the luxury consumer&rsquo;s mindset and expectations</span></span></div> </li> </ul>