<div>Key Responsibilities:<br /> ● Growth Strategy &amp; Execution<br /> ○ Define and execute the overall growth strategy - user acquisition, activation,<br /> engagement, and retention across all channels (organic + paid)<br /> ○ Design and manage the marketing funnel, user journey, and conversion<br /> optimization strategies<br /> ○ Work closely with the founders and product team to identify key levers for user<br /> growth and monetization<br /> ● Performance Marketing<br /> ○ Plan, implement, and optimize digital campaigns (Meta, Google, YouTube, etc.)<br /> with a focus on ROAS and CAC<br /> ○ Develop A/B testing strategies, landing page experiments, and user journey<br /> improvements to drive growth KPIs<br /> ● SEO, Content, and Social Media<br /> ○ Oversee SEO strategy and execution to drive long-term organic growth<br /> ○ Collaborate with content creators and designers to create engaging,<br /> high-performing digital content (blogs, reels, videos)<br /> ○ Develop community-led growth via WhatsApp, Instagram, YouTube, and parent<br /> referral programs<br /> ● Analytics &amp; Insights<br /> ○ Define and track key growth metrics (CAC, LTV, Retention, MAU/DAU, etc.)<br /> ○ Use tools like Mixpanel, Google Analytics, and Meta dashboards to extract<br /> insights and optimize campaigns</div> <div>Required Skills and Qualifications:<br /> ● 2-5 years of experience in growth marketing, performance marketing, or digital<br /> marketing, preferably in consumer internet, ed-tech, sports-tech, or early-stage startups.<br /> ● Strong understanding of digital marketing tools, CRM systems, and marketing analytics.<br /> ● Experience in managing budgets, agencies, and in-house marketing teams.<br /> ● A builder&#39;s mindset, demonstrating ability to thrive in uncertainty and navigate resource<br /> constraints efficiently.<br /> ● A passion for sports, education, and impact-driven businesses is highly desirable.</div>