About BondbloX

BondbloX simplifies bond investing by allowing investors to track & trade bonds electronically – just like stocks. Founded in 2016, We are a team of debt capital market bankers and technologists, spread across Singapore, India & Mexico, working to realise one vision: Provide easy access to bonds for all investors. The BondbloX Bond Exchange is the world’s first fractional bond exchange, regulated as a Recognised Market Operator by the Monetary Authority of Singapore. Our institutional investors include Citi and MassMutual Ventures and our global custodians are Citi & Northern Trust.

 

We are looking for a Performance Marketing Specialist who is keen to take up a challenging and rewarding role at an exciting fintech company. The ideal candidate is:

• Passionate about marketing and technology

• Has a proven track record of running strategic marketing campaigns with clear, measurable business outcomes

• Has excellent English communication skills

• Thrives on responsibility and ownership

 

Your Role:

• Work with senior management to design marketing strategies

• Preparing elaborate and detailed marketing plans

• Execute the marketing plans across Digital, Social and Content

• Take complete ownership of Ad budget and spends

• Managing Google and LinkedIn Ad accounts with specialization in Search Ads and Lead Gen

• Optimize campaigns and Ads regularly to improve performance

• Ensure accurate tracking of key metrics including free trial registration, successful onboarding, etc. across Google Analytics, Hubspot and internal dashboards

• Prepare reports for senior management on campaign performance and user flows across App and Web

• Manage Social Media platforms

• Work with the editorial team to drive SEO in content creation and content programming

• Implement SEO best practices and off-page SEO best practices

 

What skill and experience are we looking for?

We are looking for a performance marketing specialist with the following skills and experience:

• 2 – 5+ years of experience as in digital marketing

• Strong communication skills both verbal and written. Ability to clearly articulate complex ideas.

• Proven SEM experience in handling PPC campaigns across search engines

• Experience with A/B and multivariate experiments

• Hands on experience on handling social media accounts

• Experience with Hubspot Sales Professional and email marketing is a plus

• Up-to-date knowledge of the latest trends and best practices in SEO and SEM

• Should have a proven academic record and academic details should be mentioned in the resume

• Working knowledge of HTML, CSS, and JavaScript development though not necessary is a plus

• Video creation / editing skills is a plus